Back in the early years of the Internet, you could do very little Search Engine Optimization and be ranked on the first page, or even #1. And with little or no maintenance you would stay in that position for a long time. But times have changed, therefore, a different approach must be taken in order to compete.
- Do your Homework
Before you ever begin to do any Search Engine Optimization or before you have a Web Design Firm or Search Engine Optimization Firm do it for you, you must perform extensive research. You might be asking yourself, why would I need to do research? The answer is simple, times have changed and as a result the more refined your keywords and phrases are the easier it will be to climb the Search Engine Ranking ladder. Why compete against large corporations when your target is probably much smaller. Put yourselves in your consumer’s shoes because more often than not they think differently than you would.
- Continue adding relevant keyword intensive content on a regular basis
Nothing will hurt you more than having a Web site that hasn’t been updated in years. But don’t get me wrong, trying to pack your Web site with a ridiculous amount of keywords will only hurt you in the end. Make sure that your content is relevant to the consumer, otherwise its worthless.