The Red Olive Blog

The digital world is full of billions of informational data. Full of business ads and promotional giveaways, every click users take drives them closer to your business or further away. Fortunately, Red Olive provides the roadmap to finding these customers and getting them to engage with your company. As a full-service digital agency since 1999, […]

How Red Olive Does Sprint Planning As a digital marketing agency, planning and organizing projects in a timely and effective manner can seem overwhelming. From balancing time to assessing client’s individual needs, we’ve developed a different approach to agile sprint planning that helps our agency stay ahead of deadlines and accomplish goals set by clients […]

There is nothing worse than going on a date and having nothing to talk about. The awkward pauses, dead end conversations, and small talk are enough to make anyone rethink their entire relationship status. In the same way that dating can be awkward and terrible, websites can be in a terrible relationship with search engines. […]

The days of being able to walk into an agency’s office with a freshly pressed suit and diploma, and walk out with a full-time job and benefits are long behind us. Many university students are learning the hard way that they can’t just pass go, collect their diploma, and proceed to a six-figure salary at […]

When Coca Cola’s creative team sit down and brainstorm ad ideas, they’re not just looking to highlight how delicious their soda is. They’re planning the creation of content that will go viral – as it has proven to, time and time again. The Christmas polar bears? Adored by everyone, and shared by millions. Coca Cola […]

Being a designer involves more than just downloading Helvetica Neue and understanding proper alignment, but no one told that to the people who created certain billboards along the I-15. Here are some tell-tale signs that you might be a designer… 1. You don’t understand who thought this irony was OK. 2. You do not believe […]

1. Focusing on features rather than benefits SO much advertising is ineffective because the people behind it forget that the customer only cares about what’s in it for them. If you’re a dentist trying to get people to come to you for their root canals, put focus on the benefits – having a beautiful smile, preventing […]

StumbleUpon is currently the fourth biggest platform for driving social media traffic, just missing out on a medal because of Facebook, Pinterest, and Twitter. The site randomly generates web content for users to view based on their interests, and gives them the opportunity to like or dislike what they StumbleUpon in order to better personalize […]

“Experts” and casual searchers alike have been predicting the demise of SEO for years. While their reasoning differs greatly depending upon their backgrounds in the field, they all share one significant similarity…They’re dead wrong! So let’s clear things up right off the bat. Will SEO die? No. Will it change? Yes? Why do people think […]

The votes are in. Your 2014 Mustache May champion is Braydn (aka Guy). But wait just a minute, this year’s competition didn’t go down without a fight. Voting closed late Friday night, but there wasn’t a clear winner until just now. The Play by Play Vince had a hold on the competition from the beginning. […]

When it comes to the complicated minefield (or money factory…) of new gTLDs, those of us working in SEO really just have one question on our minds: how will the new .something domain extensions affect search results and rankings? The short answer? They won’t. The longer, more complex one? They might, but no one can […]

Utah digital agency conducts a successful search for the state’s most talented designers, developers and SEO and internet marketing specialists. South Jordan,UT–5/28/2013–When you produce award winning creative and impactful brand systems you get noticed- a little too noticed. Red Olive’s project queue grew to a three to six month waiting period and the search began […]

What does the Susan G. Komen foundation do? As the global leader of the breast cancer movement, the Susan G. Komen organization has made incredible contributions to breast cancer awareness and research. Since its inception in 1982, the organization has invested more than $1 billion into the search for a cure and the empowerment of […]

Full Infographic here In today’s technology driven world, most consumers either prefer to purchase products exclusively online, or look to a company’s website to see if their storefront is worth visiting. This means that no matter how beautiful your location is, you’ll still be overlooked by many consumers if you don’t have the website to […]

Your website has just 50 milliseconds to establish a viewer’s first and lasting impression of your company according to a study conducted at Carlton University in Ontario in 2006. For this reason, creating a website that is aesthetically pleasing is an absolute must in order to portray the image you want for your company in […]