February 6, 2019
Get to know the Eco Blackout 4040 in this video by Red Olive. Max Daines, Red Olive’s videographer, was tasked with creating an exciting and compelling video to show off one of Utility Trailer’s most popular models. Utility Trailers has been able to use this on their website and in a number of different advertising campaigns with great success.
This video was designed to not only excite and entice potential customers with a “wow factor”, it’s designed to show off the features and capabilities of the Evo Trailer. The filmography and editing combined to make a video Red Olive and the client were both proud of.
Because promoting semi-trailers isn’t very common, Max had very little existing content to research and emulate. He had to use his skills from the automotive industry and apply them to filming a trailer. He approached filming a trailer the same way he approached a normal car. He really saw how these skills helped him.
“Promoting semi-trailers isn’t a common market and with little existing content from competitors or other companies in that industry, I decided to use what skills I’d gained from the automotive industry and use that to showcase the trailer. I wanted to film the truck and trailer just as I would a sports car.”
For his equipment, he primarily used a DJI Ronin gimbal and a Kessler slider with a Sony a7sII to capture smooth and controlled moving shots. For the airel shots, he used a DJII Inspire. This allowed for some creative angles, like the view from above the trailer. He combined the ariel shots with a few stationary and rolling shots to create the polished final product.
Utility Trailer Sales of Utah is an authorized Utility Trailer, Reitnouer, and Kalmar Ottawa dealership in the heart of Utah’s trucking industry. They stock reefers, dry vans, flatbeds, drop decks, and terminal tractors for rent and for sale. Inventory covers almost anything for trailers, trucks, and terminal tractors. They are located in Salt Lake City, Utah
Red Olive is a full-service web design and marketing firm. In addition to video production services, we offer website design, SEO, email marketing, web development, and paid advertising. With a variety of clients from nearly every industry and 20 years of experience, we’re here to help you with your next project.