The Red Olive Blog

The digital world is full of billions of informational data. Full of business ads and promotional giveaways, every click users take drives them closer to your business or further away. Fortunately, Red Olive provides the roadmap to finding these customers and getting them to engage with your company. As a full-service digital agency since 1999, […]

Get to know the Eco Blackout 4040 in this video by Red Olive. Max Daines, Red Olive’s videographer, was tasked with creating an exciting and compelling video to show off one of Utility Trailer’s most popular models. Utility Trailers has been able to use this on their website and in a number of different advertising […]

Online business reviews effect on local SEO Say goodbye to the old days when critic reviews only mattered in the business of restaurants and consumer goods. These days everyone is a critic and the effects on local businesses are more consequential than you might think. Whether you’re a brand-new business working from the ground-up or […]

This July Google started rolling out the Google Speed Update we’ve all been anticipating since they announced it at the beginning of the year. But what does the Speed Update mean for you and your users? Let’s discuss. Now more than ever, it’s important to get your page up to speed with Google’s latest algorithm. […]

Red Olive developers— we’re just like you. We spend way too much time on social media. We wake up, we work, and we have fun doing it. Another thing we do? We search thousands of how-to articles to learn new tricks. Recently, a few of our developers spent a chunk of time learning how to […]

More shiny new trophies in the lobby are always nice but being acknowledged for great work is where it’s at.  Two of Red Olive’s projects were selected by the judges at the 2015 Davey Awards, an Ad Agency Award Competition, for top honors. Gold – Real Estate – Web – HighlandCustomHomes.com Silver – Self Promotion […]

This is a little preview of an iOS app we’re working on for Swire Coca-Cola. Originally intended for the share a coke campaign, it was expanded to include local promotions geo targeted deals and future push notification ads. Check it out.

1. Focusing on features rather than benefits SO much advertising is ineffective because the people behind it forget that the customer only cares about what’s in it for them. If you’re a dentist trying to get people to come to you for their root canals, put focus on the benefits – having a beautiful smile, preventing […]

As one of the last social media platforms to incorporate hashtags, Facebook rocked the social media marketing community with the release of their own hashtag feature this past summer. On June 12th, Facebook announced that its users would be able to access larger conversations on their favorite topics through clickable hashtags. The company stated that […]

Your website has just 50 milliseconds to establish a viewer’s first and lasting impression of your company according to a study conducted at Carlton University in Ontario in 2006. For this reason, creating a website that is aesthetically pleasing is an absolute must in order to portray the image you want for your company in […]

All three submissions from Red Olive won last Saturday at the 2012 ADDY’s. Latter Day Sweets took a gold for product packaging, and Leef and Ezra Lee both won silver for website design. Thank you for the opportunity to work on such great projects. Congrats guys! We look forward to next year!

The national Addy awards are  in, and Red Olive secured a gold for our work on The Chork project. Why does this mean anything?  The American Advertising Federation  Addy’s is a real world, tangible competition with renowned agencies competing, award ceremonies, judged by experts at top firms in the industry, and is hosted by a real entity, the AAF.   Wining amongst […]

Red Olive was invited to be part of the Art Institute of Salt Lake City Professional Advisory Committee (PAC). This committee meets twice a year and reviews the schools facilities, curriculum, and student work to determine how well they are meeting professional needs and trends within the Graphic Design community and/or what they can improve […]

The Advertising Federation hosted thier annual Addy® Awards Gala at the Utah Museum of Fine Arts last night.   Turns out Red Olive won a Gold Addy for The Discovery Gateway Childrens Museum and a Silver Addy for Upper Limit Aviation in the web design and interactive categories.   It’s a great feeling when your work is validated by an award voted on by a jury of […]

In an effort to gain a stronger online presence, Turning Point Centers hired the Red Olive Search Engine Optimization team to assist them in accomplishing their goal. Turning Point is located in Sandy, Utah where they can offer their clients the backdrop of the majestic Utah Wasatch Mountains.  In addition Turning Point is equiped with […]