- Dynamic Keyword Insertion
- Multiple Ad Extensions
- Ad Optimization
The beauty of Pay-Per-Click marketing (PPC) and paid social is that it’s 100% measurable, boosts revenue, and increases leads instantly. Run with the other guys and your PPC strategy is typically short-lived, but with Red Olive’s marketing experts with 10+ years of experience on your team, we’ll combine it with a solid social media strategy for long-lasting results. It’s perfect for promoting upcoming events or promotions and serves as an excellent tool for testing which keyword terms convert best. As your marketing efforts continue and traffic ramps up, your PPC and Social Media program will drive traffic and improve your organic search position as soon as you hit ‘click.’
Multi-faceted strategies are the golden standard for well-developed PPC marketing campaign. That’s why each of our strategies includes targeting both high search volume keywords and long-tail phrases rather than relying on the basics. Not only we’ll we think outside of the box, but we’ll also manage your PPC campaigns in Google AdWords, Bing Ads, and Amazon Ads for total PPC optimization.
This isn’t the only thing we do. We also specialize in decreasing your Cost Per Acquisition (CPA) and increasing your conversions; fine-tuning your campaign using A/B testing, automated rules, and negative keywords; and targeting your consumers based on the device they’re using, location, interests, and more.
Social media channels are powerful tools for companies to solidify their messaging, establish industry expertise, and actively correspond with consumers. Our team of creatives and strategists understand that there’s a lot more to social media strategy than coming up with awesome hashtags and cute cat memes. Your target audience is unique. Your brand is original. Why not deliver engaging, personalized, brand-consistent content that’s original too?
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