June 4, 2007
Spencer Clark with Clark Outdoor Products came to Red Olive, a Utah branding firm, looking to creatively update their look to appeal to a more high end audience that would reposition them to be able to compete with brands such as North Face, Black Diamond, and Kelty.
We started out by redesigning their logo to give them a unique, proprietary identity that will successfully distinguish them for years to come. After the brand was finalized we moved to the website redesign that we developed around the core qualities of the brand. This way they could have an intergrated marketing plan that didn’t confuse the consumer.
One of the biggest challenges of this project was creating a high end image for Clark Outdoor Products but keeping it at an affordable cost.