September 7, 2012
Web design impacts conversion, it’s that simple. A quality web design means a great user experience, which is more important than ever for SEO. Some SEO-Only firms may hate to admit it, but if your internet marketing strategy is rooted in bad design, your results won’t be as great as they can be.
View our web design work.
Search Engine Optimization (SEO)
A competitor recently told one of our clients that we are more of a design firm, and not really an SEO company. This is part of the reason I decided to create this post. If your SEO company is selling you SEO only, and not offering coding, content, and design improvements they are missing a large part of the internet marketing picture. Sure links are important, but they are only part of the picture. A good website is built upon organized quality content, great design, and efficient coding. And these are the foundations for getting links in the first place.
View examples of ranking improvements we’ve made for Utah companies.
Learn more about SEO.
Pay Per Click is a powerful marketing tool. A lot of people don’t understand the reach capabilities of an AdWords PPC campaign. In addition to text ads in the regular search results, you can run display ads in Google’s network of partner websites, including YouTube. For example, you can target people in Utah that are searching YouTube and watching videos related to your products or services.
There is no question social media is an important player in the internet marketing landscape. Social media is built upon great content, engagement, and creativity. In addition to marketing talent, social media management requires some technical knowledge. Implementing a social media campaign often requires knowledge of APIs, Facebook app development, design, and other factors. If your social media company is selling social media services, and they have no development or design skill you’ll likely end up needing to hire an additional company to fill the gap. Or they may outsource these components of your project.
A solid internet marketing strategy will include each of these components: design, SEO, PPC, and social media. We realize that some companies can’t afford to do all of these at once, so we do offer stand-alone SEO, PPC, and social media campaigns. However, and in summary, don’t look for just a design company or just an SEO company, you want a company that understands how each of these components work together, and how they can work better for you. If you are looking for internet marketing quotes from multiple companies, here is a list of additional firms in the BBB accredited directory that also offer Utah internet marketing services.