The national Addy awards are in, and Red Olive secured a gold for our work on The Chork project. Why does this mean anything? The American Advertising Federation Addy’s is a real world, tangible competition with renowned agencies competing, award ceremonies, judged by experts at top firms in the industry, and is hosted by a real entity, the AAF. Wining amongst […]
SEO vs. PPC In most cases, businesses should focus on both SEO and PPC. There are a number of benefits from engaging in both methods of search engine marketing at the same time. First and foremost, combining these strategies gives you the opportunity to have double exposure on the first page for any given search […]
Q: What is website keyword optimization? A: Organizing your website in an easy to use, organized, and categorized by keyword manner. Q: How do I know what keywords to use? A: This would be an entire post of it’s own, but I will share some quick tips. 1. Think about what you would likely search, […]
How to automate MySQL backups with a .bat file on a Windows server FREE. Typically we have used the backup facility built into MySQL administrator, which unfortunately has now reached end of life. While it worked well it had some major shortcomings. For example once you created a scheduled backup it would only include the […]
Using Virtual Pageviews to track events where there is no destination page. Setting up goal tracking in analytics should be one of the first steps of any SEO campaign. I am using this code with an SEO campaign where a particular page has a quick contact form that doesn’t post to a thanks page. So […]
Analytics – Bounce Rate vs. Exit % Rate I regularly get asked what the difference is between bounce rate and exit rate. And I usually forget how to explain it. So here it is, bounce rate vs. exit rate: Bounce Rate Bounces / Entrances = Bounce Rate. “Entrances” are defined as “The number of times […]
General Phrase (“Folding Tables”) vs Small Group of More Specific, Easier to Rank for Phrases. “How to Purchase Form” – General (Short Tail Keyword) vs Specific (Long Tail Keyword) form completion and conversion rate analysis. It”s kind of obvious that more specific keywords are better, but here is some actual data I gathered from an […]
I was curious about what might be the best way to break up content in html for SEO. Not only for SEO purposes, but also to develop a pattern to stay consistent. So I went to the source. I looked at 3 google pages to see how they divided up the content on pages. By […]
PGA Utahselected Red Olive to handle the overhaul of their website for 2011. Some highlights of the new site are: Custom CMS to handle one off features below that would not exist in an off the shelf cms Course directory by region, alpha, or individual. Trick wallpaper background that can toggle between wallpaper mode showing […]
We work hard all year long and we select a few projects that we are particularly fond of to submit for judging in the AAF – American Advertising Federation. They fly in judges from all over the country to take a peek at the creative works from the local agencies and design studios. Each year […]
Hello Utah Realtor Friends, we are trying to purchase a larger studio but we must first sell the building we are in. Anyone interested in putting up a listing for us on the MLS for a flat fee? Catch: We will pay 3% total commission to whomever sells it, if that’s you great, if it’s […]
The difference between ‘phrase match’ and ‘broad match’ often confuses clients and new Adwords users. So I thought I would explain the differences. And test it, to make sure. Adwords Test: I added two phrases to an Adwords campaign (set to run ‘in’ Utah only). "Hunting Property" Set as Phrase Match in Adwords Hunting Property […]
Twitter and Facebook, profile and brand search volume numbers. I was curious to know if more people search for Twitter profiles versus Facebook profiles. For example, do more people search Google for "Lebron James Twitter" or "Lebron James Facebook?" I have attached the charts and data below. I pulled the numbers using Google’s search tools. […]