The Red Olive Blog

News, Strategies, & Humble Brags

July 11, 2011

Red Olive Wins Gold in the 2011 National Addy Awards!

The national Addy awards are  in, and Red Olive secured a gold for our work on The Chork project. Why does this mean anything?  The American Advertising Federation  Addy’s is a real world, tangible competition with renowned agencies competing, award ceremonies, judged by experts at top firms in the industry, and is hosted by a real entity, the AAF.   Wining amongst […]

June 29, 2011

SEO vs. PPC – If you have to pick just one.

SEO vs. PPC In most cases, businesses should focus on both SEO and PPC. There are a number of benefits from engaging in both methods of search engine marketing at the same time. First and foremost, combining these strategies gives you the opportunity to have double exposure on the first page for any given search […]

June 16, 2011

Website Keyword Optimization – Tips and some Data

Q: What is website keyword optimization? A: Organizing your website in an easy to use, organized, and categorized by keyword manner. Q: How do I know what keywords to use? A: This would be an entire post of it’s own, but I will share some quick tips. 1. Think about what you would likely search, […]

Newsletter bkgrd
February 21, 2018

How to automatically backup all MySQL databases on Windows with a batch file.

How to automate MySQL backups with a .bat file on a Windows server FREE. Typically we have used the backup facility built into MySQL administrator, which unfortunately has now reached end of life. While it worked well it had some major shortcomings. For example once you created a scheduled backup it would only include the […]

May 4, 2011

Using Virtual Pageviews to Track Events with No Destination Page

Using Virtual Pageviews to track events where there is no destination page. Setting up goal tracking in analytics should be one of the first steps of any SEO campaign. I am using this code with an SEO campaign where a particular page has a quick contact form that doesn’t post to a thanks page. So […]

Exit rate1
April 20, 2011

What is the Difference between a Bounce Rate vs Exit Rate

Analytics – Bounce Rate vs. Exit % Rate I regularly get asked what the difference is between bounce rate and exit rate. And I usually forget how to explain it. So here it is, bounce rate vs. exit rate: Bounce Rate Bounces / Entrances = Bounce Rate. “Entrances” are defined as “The number of times […]

General vs specific keywords
April 13, 2011

General Phrase vs Specific Phrases Conversion Rate Analysis

General Phrase (“Folding Tables”) vs Small Group of More Specific, Easier to Rank for Phrases. “How to Purchase Form” – General (Short Tail Keyword) vs Specific (Long Tail Keyword) form completion and conversion rate analysis. It”s kind of obvious that more specific keywords are better, but here is some actual data I gathered from an […]

April 12, 2011

How to break up content in HTML

I was curious about what might be the best way to break up content in html for SEO. Not only for SEO purposes, but also to develop a pattern to stay consistent. So I went to the source. I looked at 3 google pages to see how they divided up the content on pages. By […]

March 18, 2011

New PGA Utah website launched

PGA Utahselected Red Olive to handle the overhaul of their website for 2011.  Some highlights of the new site are: Custom CMS to handle one off features below that would not exist in an off the shelf cms Course directory by region, alpha, or individual. Trick wallpaper background that can toggle between wallpaper mode showing […]

RedOliveStaff 524x373
March 6, 2011

Red Olive takes home Gold and three Silvers in the 2011 Utah AAF Addys awards!

We work hard all year long and we select a few projects that we are particularly fond of to submit for judging in the AAF – American Advertising Federation. They fly in judges from all over the country to take a peek at the creative works from the local agencies and design studios. Each year […]

January 13, 2011

Hello Utah Realtor Friends, we need an MLS posting…

Hello Utah Realtor Friends, we are trying to purchase a larger studio but we must first sell the building we are in. Anyone interested in putting up a listing for us on the MLS for a flat fee? Catch: We will pay 3% total commission to whomever sells it, if that’s you great, if it’s […]

December 30, 2010

Adwords Phrase Match vs Broad Match

The difference between ‘phrase match’ and ‘broad match’ often confuses clients and new Adwords users. So I thought I would explain the differences. And test it, to make sure. Adwords Test: I added two phrases to an Adwords campaign (set to run ‘in’ Utah only). "Hunting Property" Set as Phrase Match in Adwords Hunting Property […]

November 15, 2010

Twitter and Facebook – profile and brand searching

Twitter and Facebook, profile and brand search volume numbers. I was curious to know if more people search for Twitter profiles versus Facebook profiles. For example, do more people search Google for "Lebron James Twitter" or "Lebron James Facebook?" I have attached the charts and data below. I pulled the numbers using Google’s search tools. […]

Twitter Overloaded
November 4, 2010

Excellent example of error 502 design, go twitter.

Someday I would love to take the time to make well designed error screens for our servers, checkout the brilliantly designed 502 error page on :

November 4, 2010

Not web design related… but still good stuff.