AI SEO. What is it, and how can it improve your search engine rankings?
Let’s face it: there are several complex, time-consuming aspects of search engine optimization that aren’t exactly thrilling. AI SEO (artificially intelligent SEO) can take that grunt work off your plate so you can focus your efforts on accomplishing more feats in less time.
AI for SEO has changed the way we do business in several ways. By weaving artificial intelligence into our digital growth strategies, Red Olive has…
Drastically decreased the amount of time spent on remedial but necessary tasks.
Substantially improved the depth of our research regarding topics and keywords.
Significantly enhanced our abilities to detect missed opportunities and content gaps.
Drastic. Substantial. Significant.
Bottom line? AI SEO achieves astronomically better results with far less grunt work required. What does this mean for the future of search engine optimization?
Glad you asked.
The Future of AI SEO
Remember what this industry was like when you started? SEO used to be a level playing field that required hours, and hours, and hours of repetitive tasks and manual research. It wasn’t that long ago that we were scouring the web for backlink opportunities and digging through our clients’ competitors’ HTML codes to uncover their SEO strategies.
Then, out of nowhere, artificial intelligence began showing its face in different software programs and tools designed to cut your work in half and give you better data and better information to work with. It eliminated the need for tedious data mining seemingly overnight.
This progressive change meant that anyone who wasn’t adopting AI into their SEO strategy was spending more time on grunt work and less time on the tasks that made the most significant impact. Smaller SEO agencies with tight budgets and limited resources couldn’t keep up, resulting in a noticeable setback for their clients as the rest of the industry rose higher and higher, propelled by their artificial intelligence.
As a digital marketing strategist, AI will change the way you SEO by empowering you to accomplish more in less time; however, it’s also empowering your best competitors at the same rate.
Meaning?
The future of SEO is more competitive than ever. Your success will no longer depend on the hours you put in, but on the ingenuity with which you adapt and evolve to new powerups on the market.
At any moment, a reputable developer could drop a new software that changes the game and flips our “best practices” upside down. If you’re unable (or unwilling) to jump on those new developments and integrate them into your processes, your competitors could surpass you quite quickly, and your clients will be buried alive in the SERPs.
But don’t let this discourage you. SEO can still be a level playing field — if you bring the latest equipment to the game.
We’ll show you how.
Let’s talk about the different ways our award-winning agency has adopted AI SEO into our successful strategies.
Red Olive + AI + SEO
Keywords & Content
Our SEO specialists use AI tactics to improve our keyword research and content in three fundamental ways.
Keyword Research.
The first is using ChatGPT to find semantically related keywords (words and phrases that are conceptually related to target keywords). Using semantically related terms strengthens your on-page SEO by showing search engines that you’ve written a breadth of contextual content that will be helpful to your readers.With the help of artificial intelligence, you can find all the related keywords you could ever hope for in less than 10 seconds. For example, let’s say we’re writing an article to bolster our website design services. One quick search in ChatGPT’s search bar provides us with a list of related keywords like:
- User experience
- Responsive design
- Front-end development
- User interface (UI)
- Graphic design
Endless Topic Ideation.
Not every industry is bursting with a colorful list of interesting topic ideas, but we all know search engines favor websites that produce a steady flow of fresh information. When our specialists are struggling to come up with appealing topics for blog posts or web copy, we turn to our handy dandy artificial intelligence.Here’s an example: Let’s say we wanted more topic ideas for powerful PPC services. A quick request in ChatGPT provides us with a very useful list of topic ideas, some of which include the following:
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- The Beginner’s Guide to Setting up a Successful PPC Campaign
- 10 Best Practices for Optimizing Your PPC Campaigns
- How to Choose the Right Keywords for Your PPC Campaigns
Painless Outline Generation.
Now that you’ve got your topic idea, it’s time to break it down into a thorough outline for your content writers. You’ll need to come up with a handful of subtopics and arrange them in an organized flow that will make sense for your readers.Getting stuck? That’s where ChatGPT comes in. Type in your topic, and this artificial intelligence will sketch a detailed outline in seconds. Of course, you’ll probably need to adjust some of the suggested subtopics so you can make sure you’re hitting your most important semantically-related keywords, but AI can give you a great jumping-off point.
Complex Schema Creation
Who here loves writing schema code scripts?
Crickets.
Neither do we. And frankly, manually typing it all out feels a little…prehistoric. Anyone who’s ever had to write schema (usually in big batches) knows that it’s painstakingly tedious work rich with opportunities to screw up and collapse the code.
Ergo, another reason to marry AI and SEO.
At Red Olive, we like to keep our circle small and our clients happy, which means prioritizing efficiency to make the most of our time. Using a schema code generator is just one of the ways we optimize our workflow.
We simply type in all the information we want to relay to search engines into our favorite schema generator tool, and it pumps out a beautiful stack of error-free schema in no time.
Link Building & Outreach
We don’t have to tell you about the importance of link building, nor the time it takes to rake in a conducive number of quality links. This is another area of our work that Red Olive simplifies with ChatGPT SEO.
We use this artificial intelligence platform to quickly find gaps in our list of backlink opportunities for a variety of our clients. By carefully crafting our AI query, we can uncover insights on all kinds of link opportunities and possible partners for any given topic. ChatGPT provides valuable information on credible Podcasts, Youtube Influencers, Industry specific news sites, and more that we can add to our outreach profile.
Stay Ahead of the Curve with AI SEO
Not only should SEO strategists wield the power of AI tools, but they should also start figuring out how to optimize for AI search results. ChatGPT is the fastest-growing consumer application in history, with a skyrocketing user base. Every day, countless users are logging in to receive intelligent answers to questions like, “What is the best SEO company in Utah?”
As SEO operatives, it’s our job to figure out how to show up in AI search results.
Artificial intelligence will continue to transform the way we help our clients ascend the SERPs. Do as we do and stay ahead of the curve by jumping on these platforms early. For more actionable insights on how we achieve phenomenal results for our clients, browse our digital marketing blog.
