The Red Olive Blog

News, Strategies, & Humble Brags

September 13, 2011

Switchback Grille gets a website that looks as good as their food

The Switchback Grille  was founded in 1996 at the gateway to Zion National Park. Inspired by the majesty of Zion Canyon, Switchback was conceived of by Dan and Mike Marriott in hopes of enhancing the Zion experience for all who are lucky enough to make their way to this incredible part of the world. Construction […]

September 9, 2011

Twitter hashtags vs @ mentions

@mentions @redoliveryan – @mentions are for talking to someone. These show up in your timeline, your followers see them, and they show up in your recipients @ mentions in-box, and people can search twitter for these. To view tweets where people have mentioned you: login to twitter, click ‘home’ and then click ‘@mentions.’ Or go […]

August 30, 2011

How to create an Infographic

The focus of this post is to give you ideas for finding data to create an infographic. Infographics are a powerful tool to build natural links for SEO. There are hundreds of infographic tutorials, but most of them are related to the design and abstract details of the thought process. I want to help you […]

August 29, 2011

The Official Dale Murphy Website Launch

Being huge baseball fans, when we heard that the youngest player in history to ever win back to back MVP awards in Major League Baseball was looking for a firm to design and develop his website we jumped at the opportunity.  Dale Murphy was one of the most beloved athletes to ever play in Atlanta. His number […]

August 11, 2011

Link Building Ideas – Potential Links and Ideas for Acquiring them

Link Building Ideas Link building can be a difficult and time consuming task. And in fact, I started building this list of ideas out of a desire to return to the basics of links and why someone might want to link to you. Rather than focusing so much on what competitors are doing and trying […]

July 11, 2011

Red Olive Wins Gold in the 2011 National Addy Awards!

The national Addy awards are  in, and Red Olive secured a gold for our work on The Chork project.  Why does this mean anything?  The American Advertising Federation  Addy’s is a real world, tangible competition with renowned agencies competing, award ceremonies, judged by experts at top firms in the industry, and is hosted by a real entity, the AAF.   Wining amongst […]

June 29, 2011

SEO vs. PPC – If you have to pick just one.

SEO vs. PPC In most cases, businesses should focus on both SEO and PPC. There are a number of benefits from engaging in both methods of search engine marketing at the same time. First and foremost, combining these strategies gives you the opportunity to have double exposure on the first page for any given search […]

June 16, 2011

Website Keyword Optimization – Tips and some Data

Q: What is website keyword optimization? A: Organizing your website in an easy to use, organized, and categorized by keyword manner. Q: How do I know what keywords to use? A: This would be an entire post of it’s own, but I will share some quick tips. 1. Think about what you would likely search, […]

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February 21, 2018

How to automatically backup all MySQL databases on Windows with a batch file.

How to automate MySQL backups with a .bat file on a Windows server. Typically we have used the backup facility built into MySQL administrator, which unfortunately has now reached end of life. While it worked well it had some major shortcomings. For example once you created a scheduled backup it would only include the databases […]

May 4, 2011

Using Virtual Pageviews to Track Events with No Destination Page

Using Virtual Pageviews to track events where there is no destination page. Setting up goal tracking in analytics should be one of the first steps of any SEO campaign. I am using this code with an SEO campaign where a particular page has a quick contact form that doesn’t post to a thanks page. So […]

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April 20, 2011

Bounce Rate vs Exit Rate

Analytics – Bounce Rate vs. Exit % Rate I regularly get asked what the difference is between bounce rate and exit rate. And I usually forget how to explain it. So here it is, bounce rate vs. exit rate: Bounce Rate Bounces / Entrances = Bounce Rate. “Entrances” are defined as “The number of times […]

General vs specific keywords
April 13, 2011

General Phrase vs Specific Phrases Conversion Rate Analysis

General Phrase (“Folding Tables”) vs Small Group of More Specific, Easier to Rank for Phrases. “How to Purchase Form” – General (Short Tail Keyword) vs Specific (Long Tail Keyword) form completion and conversion rate analysis. It”s kind of obvious that more specific keywords are better, but here is some actual data I gathered from an […]

April 12, 2011

How to break up content in HTML

I was curious about what might be the best way to break up content in html for SEO. Not only for SEO purposes, but also to develop a pattern to stay consistent. So I went to the source. I looked at 3 google pages to see how they divided up the content on pages. By […]

March 18, 2011

New PGA Utah website launched

PGA Utahselected Red Olive to handle the overhaul of their website for 2011.  Some highlights of the new site are: Custom CMS to handle one off features below that would not exist in an off the shelf cms Course directory by region, alpha, or individual. Trick wallpaper background that can toggle between wallpaper mode showing […]

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March 6, 2011

Red Olive takes home Gold and three Silvers in the 2011 Utah AAF Addys awards!

We work hard all year long and we select a few projects that we are particularly fond of to submit for judging in the AAF – American Advertising Federation. They fly in judges from all over the country to take a peek at the creative works from the local agencies and design studios. Each year […]