The Red Olive Blog

Veronica joins the Olive with a bachelor’s degree from the University of Utah in Mass Communication. Originally from Massachusetts, she was drawn by the snow covered peaks of the Utah mountains being an avid skier. She joins our already talented UI/UX development department to help meet the demand for CSS3 / HTML5 and responsive web […]

Mike Murphy has been an internet marketer for over 12 years.  He has excelled in acquiring online leads, e-commerce transactions, and increasing conversion ratios.  Mike’s methods of choice are SEO, PPC, and Social Media.  His past clients have included INC 500 companies, start-ups, and international companies. He is an ROI extraordinaire, loves A/B testing, and […]

Web Design Web design impacts conversion, it’s that simple. A quality web design means a great user experience, which is more important than ever for SEO. Some SEO-Only firms may hate to admit it, but if your internet marketing strategy is rooted in bad design, your results won’t be as great as they can be. […]

The first thing I want to make clear is that you shouldn’t look at SEO and PPC globally in a versus style debate. In most cases, I believe you should utilize both categories of search marketing. This particular case study examined the traffic and conversion differences from SEO and PPC for a single keyword. The […]

We are proud to announce the launch of our new Discovery Gateway Children’s Museum iOS app. The app was designed to be an extension of the  Museum, a fun interactive vehicle to introduce children to the museum and what it has to offer .  The app includes a coloring game, map and gallery of the […]

A few months ago Google made a dramatic overhaul to their local business profile service, Google Places. What they have done is consolidated Google Places into Google+, calling these new pages Google+ Local. Many Google Places profiles have been automatically switched over to Google+ Local. If you have noticed that your profile looks different, this […]

There are a variety of Google Adwords match types: phrase, broad, and exact. In most cases you’ll have a mix of these match types, so there is typically a wide range of keywords that can trigger your ads, and result in clicks. Therefore, you’ll want to keep an eye on what specific keyword searches are […]

By now any self respecting business owner knows that having a website is crucial. When someone hears about your business and they would like to learn more, the default has quickly become the internet. If a potential customer has your business card or can remember your business name (which often times they won’t), they can […]

There can be only 1, well 10 if you’re talking about search engine rankings. (From Highlander, watch the long drawn out movie scene). One of the challenges of SEO is that you can’t be satisfied with helping a client go from ranking 100th for a phrase to 11th. Sadly, an 11th spot, page 2 in […]

Yesterday Red Olive attended a conference about SEO ethics at Utah Valley University. Ash Buckles, President of SEO.com, spoke on black hat vs. white hat SEO and the respective techniques to avoid and participate in. He first defined what the search engines consider to be black hat tactics. Black hat SEO tactics include website cloaking, […]

Link building is one of the most difficult tasks in SEO. Lately, I’ve been able to increase my link building conversion rate by looking for old company mentions in Google, where a link was never established. This is how to do it, and why it works. How to search for old mentions: First, search your […]

We’re excited to announce a new addition at the Olive, Rob Bonham.  Rob is a marketing analyst brought on to conjure up creative SEO strategies, expand our social media efforts, and develop integrated marketing plans to help our clients grow their business.  Rob has spent the last 5 years devoted to online marketing and we’re […]

One of the most common hurdles for companies when launching a new website is getting the copy written for each page. Here are some ideas to help assist you in generating copy and content for your website. These tips will help your company create more interesting content and possibly help with Search Engine Optimization. 1. […]

Startup companies typically have limited resources and tight budgets making it difficult to pay for SEO services. So here is a quick list of things a company can do to improve their rankings until they can afford to cover the costs for SEO. Site Development – Communicate with your Developer When you pick a developer […]