The Red Olive Blog

News, Strategies, & Humble Brags

Veronica
January 25, 2013

New UI Developer – Veronica Kelly

Veronica joins the Olive with a bachelor’s degree from the University of Utah in Mass Communication. Originally from Massachusetts, she was drawn by the snow covered peaks of the Utah mountains being an avid skier. She joins our already talented UI/UX development department to help meet the demand for CSS3 / HTML5 and responsive web […]

Red Olive Office
January 3, 2013

Red Olive Conference Rm. through the eyes of the iPhone KitCam app

Mike blog
October 22, 2012

Mike Murphy joins the internet marketing team

Mike Murphy has been an internet marketer for over 12 years.  He has excelled in acquiring online leads, e-commerce transactions, and increasing conversion ratios.  Mike’s methods of choice are SEO, PPC, and Social Media.  His past clients have included INC 500 companies, start-ups, and international companies. He is an ROI extraordinaire, loves A/B testing, and […]

September 7, 2012

Utah Internet Marketing with Red Olive

Web Design Web design impacts conversion, it’s that simple. A quality web design means a great user experience, which is more important than ever for SEO. Some SEO-Only firms may hate to admit it, but if your internet marketing strategy is rooted in bad design, your results won’t be as great as they can be. […]

PPC Results - SEO vs PPC
August 22, 2012

SEO vs PPC – An Ecommerce Case Study

The first thing I want to make clear is that you shouldn’t look at SEO and PPC globally in a versus style debate. In most cases, I believe you should utilize both categories of search marketing. This particular case study examined the traffic and conversion differences from SEO and PPC for a single keyword. The […]

Ios app discovery gateway
August 17, 2012

Discovery Gateway iOS app launch

We are proud to announce the launch of our new Discovery Gateway Children’s Museum iOS app. The app was designed to be an extension of the  Museum, a fun interactive vehicle to introduce children to the museum and what it has to offer .  The app includes a coloring game, map and gallery of the […]

August 2, 2012

Why Google Plus Local Is Good For Local Business

A few months ago Google made a dramatic overhaul to their local business profile service, Google Places. What they have done is consolidated Google Places into Google+, calling these new pages Google+ Local. Many Google Places profiles have been automatically switched over to Google+ Local. If you have noticed that your profile looks different, this […]

Ppc keyword detail
June 26, 2012

PPC Tutorial: What specific keywords are triggering my ad clicks?

There are a variety of Google Adwords match types: phrase, broad, and exact. In most cases you’ll have a mix of these match types, so there is typically a wide range of keywords that can trigger your ads, and result in clicks. Therefore, you’ll want to keep an eye on what specific keyword searches are […]

May 31, 2012

Is Your Website Invisible?

By now any self respecting business owner knows that having a website is crucial. When someone hears about your business and they would like to learn more, the default has quickly become the internet. If a potential customer has your business card or can remember your business name (which often times they won’t), they can […]

May 16, 2012

The importance of being on page 1 of the search results

There can be only 1, well 10 if you’re talking about search engine rankings. (From Highlander, watch the long drawn out movie scene). One of the challenges of SEO is that you can’t be satisfied with helping a client go from ranking 100th for a phrase to 11th. Sadly, an 11th spot, page 2 in […]

March 9, 2012

SEO Ethics Conference at UVU

Yesterday Red Olive attended a conference about SEO ethics at Utah Valley University. Ash Buckles, President of SEO.com, spoke on black hat vs. white hat SEO and the respective techniques to avoid and participate in. He first defined what the search engines consider to be black hat tactics. Black hat SEO tactics include website cloaking, […]

March 8, 2012

Research old mentions of your site for Link Building possibilities

Link building is one of the most difficult tasks in SEO. Lately, I’ve been able to increase my link building conversion rate by looking for old company mentions in Google, where a link was never established. This is how to do it, and why it works. How to search for old mentions: First, search your […]

February 23, 2012

Rob Bonham, Marketing Analyst, joins Red Olive.

We’re excited to announce a new addition at the Olive, Rob Bonham.  Rob is a marketing analyst brought on to conjure up creative SEO strategies, expand our social media efforts, and develop integrated marketing plans to help our clients grow their business.  Rob has spent the last 5 years devoted to online marketing and we’re […]

February 8, 2012

4 Tips for Writing Copy for your Company’s Website

One of the most common hurdles for companies when launching a new website is getting the copy written for each page. Here are some ideas to help assist you in generating copy and content for your website. These tips will help your company create more interesting content and possibly help with Search Engine Optimization. 1. […]

Startup companies seo
January 24, 2012

SEO Tips for Startup Companies

Startup companies typically have limited resources and tight budgets making it difficult to pay for SEO services. So here is a quick list of things a company can do to improve their rankings until they can afford to cover the costs for SEO. Site Development – Communicate with your Developer When you pick a developer […]

WANT TO BE THE FIRST TO KNOW WHEN WE add a post?

SUBSCRIBE TO OUR blog