Ranking for keywords is becoming an exact science. We have a client that has been in the Folding Table industry for 20+ years. Subsequently they have been in the top 10 Google results for “folding tables” for quite some time. While they have had great position for “folding tables,” they were hanging back on the 5th-6th page for “folding table.” After some research, we discovered the content and link structure was 80% +/- geared towards the plural version of folding table.
Check out the results of a little re-organization below: