Ever wonder why your law firm ranks lower than other attorneys in your field? The answer is search engine optimization. Known as SEO, for short, is a system of services targeted at getting your legal firm to the first-page ranking position on search engines like Google, Bing, Yahoo, and more. In fact, if you don’t make the front page, you will lose 75% of users making a legal search query. Luckily, there are tools, techniques, and tactics that help, and then there are those who really put it in work. Red Olive’s digital marketing specialists is the latter. Our SEO experts work hard, continually updating our client’s SEO strategy to keep you hitting top marks. Working with us, your lawyers will receive the exposure needed to be the first and last attorney a person calls when they require legal services.
Search engine optimization in the law firm market makes all the difference. Every day you see your competitors pushing ads to users on popular platforms and throughout the digital web. It is a competitive market. Every day you need to make a concentrated effort to capture user’s attention, especially those looking for attorneys that they offer legal counsel they need. It is critical that you make SEO efforts that reflect your service offerings based on specific grouping. For example, online visitors looking for a personal injury attorney who can handle a class-action lawsuit would want someone with experience in the field rather than a law firm specializing in criminal law. Even if your law firm includes attorneys with varying specialties, you must appeal to each market individually. These differences can bring forth big-time results.
The digital marketing team at Red Olive is packing an arsenal of techniques that will refine your SEO strategy down to the bare bones. Along with our proven SEO practices, perfecting our marketing services will amplify engagement and optimize your reach. You will work side-by-side with our experts optimizing your site’s current data, boost local SEO efforts, and create new content that drives site exposure. You can then work with our other digital experts, creating a digital experience that will impress even the harshest of critics.
One of the main challenges attorneys have when it comes to marketing their website is that there are unique rules governing lawyer advertising. While most businesses have free rein in their sales efforts, regulations limit any firm’s ability to position theirs. For example, some states don’t allow attorneys to use client testimonials because they can include claims that lawyers can’t make themselves. Another disadvantage law firms have in the marketing arena is that they don’t have enough time to take it on themselves. While it isn’t a bad thing to be too busy with work, you don’t want to come up empty-handed once your current caseload settles.
Red Olive’s SEO team knows how to navigate the distinct difficulties that face legal SEO efforts and get you the results you need. Our team knows how to acquire quality links, publish content, and increase exposure. We combine local, on-site, and off-site techniques that follow Google’s quality guidelines, as well as the regulations in place by local jurisdictions in your area. Our team has experience working with law firms around the country that work in various legal markets, so we understand your attorneys’ particular needs. All of this knowledge and skill will get your law firm in coveted top three organic spots of popular search engines. Trust us to make it happen.
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