EDGEhomes is the fastest growing home builder in Utah. As such, it is imperative that their website reflects the quality of their homes and meet potential home buyers’ expectations. To drive calls from the site, Red Olive created a custom digital marketing strategy that included email, SEO, paid search, content creation, and marketing automation,
EMAIL MARKETING + PAID SEARCH
EXCEEDING EXPECTATIONS
Along with customizing a marketing campaign that drove traffic and increased profit, our market experts constantly updated our tactics to reflect the current needs of the housing market. Working together, our marketing strategists pushed EDGEhomes to the top of the leader board month after month.
SCROLL
eMAIL MARKETING
The focus of our marketing game plan went into email marketing, and that focus paid off. Using a better messaging strategy, EDGEhomes clients received regular emails that sent sales “through the roof.”
- Use a better sending schedule
- Create valuable content for the receiver
- Send a variety of targeted messages
Call Increase
To increase the number of calls coming into the EDGEhomes offices we used a variety of CRO tests. These included CTA adjustments, button placement, and easier access to specific pages.
- Catch top-of-funnel traffic
- Employ better CTA’s than simple form submissions.
- Use content market to get users to scedule visits.
Site Traffic
As digital marketing strategists, increasing site traffic is our top priority. We figure, the more eyes on your product, the more revenue in your pockets. For EDGEhomes, our arsenal of marketing strategies paid off with traffic site increases across the board.
- Total traffic to the site up 3.07%
- Paid search traffic increase of 37.34%
- Display traffic increase of 16.59%