August 22, 2012
SEO vs PPC – An Ecommerce Case Study
The first thing I want to make clear is that you shouldn’t look at SEO and PPC globally in a versus style debate. In most cases, I believe you should utilize both categories of search marketing. This particular case study examined the traffic and conversion differences from SEO and PPC for a single keyword. The […]
June 29, 2011
SEO vs. PPC – If you have to pick just one.
SEO vs. PPC In most cases, businesses should focus on both SEO and PPC. There are a number of benefits from engaging in both methods of search engine marketing at the same time. First and foremost, combining these strategies gives you the opportunity to have double exposure on the first page for any given search […]