The Red Olive Blog

News, Strategies, & Humble Brags

December 30, 2010

Adwords Phrase Match vs Broad Match

The difference between ‘phrase match’ and ‘broad match’ often confuses clients and new Adwords users. So I thought I would explain the differences. And test it, to make sure. Adwords Test: I added two phrases to an Adwords campaign (set to run ‘in’ Utah only). "Hunting Property" Set as Phrase Match in Adwords Hunting Property […]

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