To increase interest in humanitarian trips and reposition themselves as a trendy and exciting brand, they needed a youthful website that appealed to their young demographic while making the registration process seamless.
Contemporary contrasting colors and clear, vivid photography brought Travel for Youth’s mission alive for an audience uniquely motivated by imagery and aesthetics.
We knew we needed to make a showstopper homepage that would draw in potential travelers, organize the trips in a way that made them easy to browse — without being overwhelming— and keep content meaningful yet extra-skimmable.
A pared-down navigation made it easy for visitors to get straight to trips that interest them. Oversized typography and short chunks of text made absorbing the “what” and “why” of Travel for Youth’s mission simple.
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