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Services/AI SEO

AI SEO Services

SEO specialists

The future of search has changed, and will continue to change with AI. We have been studying the nuanced interaction between AI and SEO for a while now. We can confidently say, you will need AI SEO expertsinvolved in your future strategies.

What signals do Gemini and ChatGPT consider or learn from when making ranking decisions with seo?  Here are a few signals we have seen impacting AI’s consumption of content so far:

Content-Related Signals

  1. Keyword Relevance: Boring we know, but it still matters. The presence and distribution of keywords in the content, title, headings, and meta descriptions.
  2. Content Quality: Depth, originality, and comprehensiveness of the content. High-quality, well-researched, and authoritative content ranks higher. No fake author names here.
  3. Semantic Relevance: Use of related terms and natural language processing to understand context and topic relevance.
  4. Freshness: Newer content is more relevant, especially in rapidly developing spaces. Recency of the content, especially for topics where up-to-date information is crucial. If your site is 5yrs old, it’s expired milk in the eyes of AI.
  5. Interesting Media: We use custom photography everywhere we can, videos, infographics, and other media types that enhance user experience. Stock images are better than nothing, but we can confirm that AI can absolutely detect the same image used on say (150 law firm websites)  and deem you as “me too” instead of authoritative in the space.

Technical Performance Factors

  1. Page Speed: Faster-loading pages provide a better user experience and are ranked higher. It impacts bounce rate and many other factors. This one is a biggy.
  2. Mobile Friendliness: Pages optimized for mobile devices rank better due to the increasing use of mobile search.
  3. Structured Data: Use of schema markup to provide additional context to search engines about the content.

User Engagement Metrics

  1. Click-Through Rate (CTR): The percentage of users who click on a search result. Higher CTR indicates relevance.
  2. Bounce Rate: The percentage of users who leave the site after viewing only one page. Lower bounce rates suggest valuable content.
  3. Dwell Time: The amount of time users spend on a page. Longer dwell times can indicate higher engagement and interest.
  4. User Interaction: Comments, shares, and other forms of engagement can signal content value.

Backlinks

  1. Quality of Backlinks: Links from authoritative and relevant sites not to be confused with your typical link builder offering with a fake author on a junk site, those days are over.
  2. Quantity of Backlinks: A higher number of backlinks can improve ranking, but quality is more important than quantity. It’s tempting here to hire a firm promising hundreds of links in a month or two, ironically that will cause more harm than good. It’s incredibly hard to deliver quality relevant links, hence why we have never been able to find a link builder capable of doing that, so we do it ourselves.
  3. Anchor Text: Low hanging fruit here, but the text used in back links, which provides context about the linked page’s content.

Additional Factors

  1. User Location: Geographical relevance can and will affect local search results for most users
  2. Search History and Personalization: Individual user’s search history and preferences can tailor search results. Think Neural networks here, this is where it comes into play.
  3. Social Signals: Another low hanging fruit item here of lesser importance in our opinion due to the prevalent use of bots,  Social media shares and mentions might influence rankings indirectly through increased visibility and traffic.

 

Cool, but what do we do with this information? You act on it. Start by hiring an AI SEO agency to help you learn the ropes.

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AI, yep that buzzword that keeps coming up. It has made it’s way into the search results and it will 100% impact your business’ online presence. Working with a partner with a strong understanding the technologies behind General and Narrow AI, and the large language models they use to learn from will be critical to your website’s success. Sounds neat, but I’m going to need a little more meat than that. Perfect, let’s start with the top signals we have determined to be signals to AI SEO.

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How We Earned Our Reputation as an SEO Authority for 20+ Years

We’re proud to be different than most SEO companies. We’ve never followed a one-size-fits-all checklist that prioritizes task completion over results. And we’ve always cared more about what the numbers mean— not just how they look on a report.

Red Olive has been my digital marketing partner for years now. They built our current website, manage our DM spend, and are brilliant at SEO. I would recommend their services to anyone.

Mark NeihartPremier Equestrian

If you’ve made it this far, it’s worth reaching out to our team to see if Red Olive could be the right fit for you.

You may know exactly what you want, or you may need help identifying where and how you should invest in your digital brand. Either way, we are trusted web design consultants for brands near you and across the country. Our team can help you identify missed opportunities and create a game plan you feel confident about.

So, reach out: let’s get started on your best website yet.

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Scott SmithScott Smith
17:18 09 Oct 23
This is an amazing and talented team to work with! Red Olive is responsive, collaborative, creative and goal oriented. I have entrusted them with my company's online presence for nearly 10 years. I'd highly recommend exploring a partnership with these guys.
Adam FAdam F
23:02 28 Jun 23
Hi, I'm Derek, the General Manager of Adam's Moving Service. For nearly two years, we have partnered with Red Olive to handle our SEO and Paid Ads management services, and they have been truly exceptional!We have worked with various SEO companies before, but Red Olive is first class. With them, we never feel like we're being left in the dark or given generic information. Their team consistently provides us with performance reports, fresh content, and innovative strategies to enhance our rankings, branding, and online presence. Special shout-out to Ashlyn, our Account Manager, who always goes the extra mile to ensure that we are satisfied. She's truly amazing, and we couldn't imagine working without her.We also recently asked Red Olive to help improve our website and they designed and built us a new one from scratch. It's incredible! Without a doubt, they are the best partners we have ever had.
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Red Olive is an incredible agency to work with. Their entire team is so knowledgeable and communicative, it truly is a joy to work with them. Know that you'll get the opportunity to work with a team of marketing specialists when you choose to work with them. Their team has helped my company continuously excel in our sales and stay on top of latest SEO and advertising practices. I'm so grateful for Red Olive and their wonderfully talented team. I highly recommend to everyone!
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Red Olive has been an indispensable partner to me and my team. They help us with SEO and paid digital advertising and are incredibly knowledgeable and creative when it comes to strategy and implementation. We can always count on them to be many steps ahead of us when it comes to best practices and ideas to improve our SEO and advertising efforts. They are professional, timely, and reliable. We are grateful for their partnership!
Mark NeihartMark Neihart
20:00 28 Apr 22
Red Olive has been my digital marketing partner for years now. They built our current website, manage our Dm spend, and are brilliant at SEO. I would recommend their services to anyone.
Jessie FryeJessie Frye
19:48 28 Apr 22
This is one of the best companies I have had the pleasure of working with! Their design, account management, and SEO team are amazing. They are super responsive in all situations. I would highly recommend their services!
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Everyone I have worked with at Red Olive has been incredibly helpful, friendly, and responsive! We have received so many compliments on our new website that they designed for us, and we have generated several leads thanks to their SEO efforts. Braydn, Paul, Shawnee, and the rest of the team have been amazing to work with. Thank you, Red Olive!
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I have been working with Justin and Red Olive for over 10 years. From the logo designer, to the website developers. and to the other staff that got us business cards…They have all been professional, creative, and responsive to our needs.Our initial investment in 2011 to create a logo and website was more expensive than others we looked into, but the recommendations we received and the website examples we reviewed, SOLD US! Their reputation proceeded them then and continue to do so now. After working with them for all these years, we have never looked back! We still even pay a little extra for business cards, because our employees like them so much. Others who originally recommended Red Olive to us say the same thing.I have been so happy with our website. Because our site was developed to be self-maintainable, we easily gained the value and then some from our initial investment. There have been some small maintenance items over time that have had to be assisted with us and it has cost us a little more lately than maybe a smaller individual contractor would charge. However, because technology is much more advanced since then, we are now going back to them for the next 10 years. Contracts with Red Olive set expectations clearly up front, which we appreciate. Red Olive truly set us both up to have successful partnership. I really mean it when I say, "Thank you so much for all that you have done for our organization – It has made a big difference in fulfilling our mission and for helping our clients. We look forward to our new upgraded website."
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