Content is king when it comes to creating a powerful marketing strategy. Every aspect of your campaign should include interesting, informative copy that engages its readers, appeals to the search engines, and benefits your target audience. No matter where our creativity takes us in building an extraordinary campaign, quality content follows to ensure success.
Your SEO, PPC, social media, and traditional marketing efforts all rely on content to make things happen. While other important factors come into play in each of these areas, content is the critical element that lends value to your marketing. Our Salt Lake City content team takes the time to evaluate your market and its preferences before generating quality content capable of capturing its target audience. Our work doesn’t end when this fabulous content goes live. Next, we build a strategy to optimize and promote so the content has the opportunity to create the greatest impact and generate lasting results.
Search engine algorithms are ever-evolving. They’re constantly trying to replicate the online browsing behaviors of a real-life human. Because of this, everything a brand publishes and presents online must contain high-quality content that an end-user would actually want to read.
For years, marketing to search engines and end consumers required two completely different strategies. Fortunately, things have been fine-tuned and quality content is beginning to outweigh the huge amounts of bad copy and unnecessary noise. Since the search engine algorithm updates, content marketing is a key asset in establishing authority. The key to successful search engine marketing is to earn first page rankings and gain recognition by search engines as an industry leader. In order to achieve these goals, it’s imperative that you be seen as an authority in your industry by real-life people who come across your site and its resources.
If SEO were the NBA, content would be LeBron James. In other words, content is King. The idea behind content marketing is to establish authority and be seen as a knowledge leader in a specific industry. Ideally, quality content makes it so that the next time a consumer has a question relevant to the product and/or service you offer, they’ll go directly to your site instead Googling to find the answer.
In order to achieve this level of brand authority, quality content must be created with the goal of genuinely improving and perfecting your marketplace. When constructed correctly, it can have an impact so contagious that it can’t be contained. In this case, your quality content creates a systematic cycle that moves freely, improving your brand’s image and offerings along the way.
It doesn’t end with contagious content though. Once your content gets flowing, it’s imperative to react to the conversation and feedback it’s receiving. Interaction is key to assisting and creating a high quality consumer experience.
Make your content move. Scroll on to request a content marketing quote!