How do you design a website that appeals to a variety of online users, while staying true to a company’s proven marketing strategies? Questions like these stood at the forefront of our web designers’ minds as we took on one of our largest projects to date—Ryan Homes. This semi-custom homebuilder has a well-known reputation throughout the East Coast for building communities that sell out long before they hit the market. While the project size alone intimidated our team, we knew that our web design team could handle all that and more thanks to their creative powers and tried-and-tested design techniques.
Web + Design + SEO
Customizing Design Flexibility for Semi-Custom Home Experts
Perhaps the most significant driving force behind the final product was the constant collaboration between our designers and Ryan Home’s internal marketing team. We visited the Ryan Homes headquarters in Washington D.C. for the project kickoff. Our collaboration produced unique solutions, and their team provided client insights and market research. This input, combined with our experience in UX/UI design, formed a new website answering the complexities facing Ryan Home’s growing business.
SCROLL
RYAN HOMES
WIREFRAME BUILD-OUT
At the beginning of the project, our web design team traveled to the Ryan Homes office in D.C. During the trip, our team and theirs worked side-by-side, undergoing the first steps of the discovery phase and wireframe process. In the end, this experience provided deep insights into the Ryan Homes’ user journey and enabled us to develop solutions their target audience would find valuable when choosing a home builder.
RYAN HOMES
MODULAR SITE DESIGN
The Ryan Homes website is extremely flexible as it appeals to a large variety of homeowners throughout the East Coast, while also providing sale managers with the template they need to build-out individual community pages. Whether it’s a coming soon page, grand opening announcement, or something different, Ryan Homes can fine-tune their website to fit their ever-changing business more accurately.
RYAN HOMES
USER-EXPERIENCE FOCUS
UX/UI is an essential aspect of any well-crafted website. Online users visiting Ryan Homes’ new site will have an easy time finding answers to all their semi-custom home questions. Whether it’s the straightforward layout, paired-down copy, or top-of-the-line structure, users will visit the site because of Ryan Homes’ reputation, but stay for the view.
RYAN HOMES
MOBILE-FRIENDLY DECISIONS
A large portion of Ryan Homes demographic visits the website using mobile devices instead of other mediums like laptops and tablets. That’s why our web design team took extra care creating a design that perfectly translated between big screens and little ones. Ryan Homes can now rest easy knowing that mobile users will have just as great of an experience as those using their desktop site.
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If we feel we can’t move the needle on your business, we won’t take on your account.
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