All Hours Plumbing & Drain Cleaning (AHP) is a full-service plumber & HVAC contractor serving Salt Lake County, Utah County, Davis County and Park City, Utah. As a premier around-the-clock service provider, AHP is available 24 hours a day, 7 days a week for emergency plumbing services in Utah.
DISCOVER HOW:
FROM INDUSTRY UNDERDOG TO INDUSTRY CHAMPION
AHP offers a full range of HVAC and plumbing services, from drain cleaning and A/C maintenance to fireplace installation and plumbing repair. Specializing in both residential and commercial services, All Hours is considered one of the top plumbing & HVAC companies in the state today.
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RESULTS
282.16%
YOY LEAD INCREASE
286
AVG. MONTHLY LEADS
64.48%
YOY LEAD COST DECREASE
ISSUES
Prior to partnering with Red Olive, All Hours Plumbing had a number of pain points that were hindering their marketing efforts. First and foremost, AHP experienced a number of setbacks due to miscommunication from previous marketing firms. Burdened with incomplete data that had been poorly tracked, All Hours’ marketing efforts were underperforming, even with the help of other firms.
While considered a large company on paper, AHP’s online visibility was heavily lacking. Worse, they were spending more on average than their competitors without seeing results. That’s when Red Olive stepped in.
GOALS
When All Hours Plumbing partnered with Red Olive in February of 2019, these were their main goals:
- Decrease average Cost per Acquisition to $100 or less
- Increase average monthly leads
- Increase online visibility for Utah plumbing, HVAC, & other related search terms
- Become an industry leader for emergency plumbing and HVAC services
STRATEGY
We started by restructuring All Hours Plumbing’s account from top to bottom, developing accurate reports and implementing goal tracking with precise metrics. Our team also refined All Hours’ business management software to track leads, conversions, and goal completions. Immediately, AHP had a more accurate picture of their wins and losses day over day, month over month.
The paid search experts at Red Olive got to work clarifying All Hours Plumbing’s paid campaigns, analyzing the competitive landscape and testing effective ad text that moved the needle. Our SEO team marked up FAQ schema on AHP’s site to display on page 1 of Google, and our winning PR professionals began finding news features and TV spots perfect for All Hours’ brand.
RESULTS
The results of our marketing strategies were apparent quickly. Precise goal tracking laid out accurate numbers, allowing our team to execute a cohesive strategy from the beginning. SEO efforts propelled All Hours to the top of the organic search results, and FAQ schema provided the client with more real estate on the front pages of Google than ever before. Our successful PR strategy resulted in multiple news features and TV spots that promoted brand awareness and increased the number of backlinks to All Hours’ website.
With our focused approach to their paid campaigns, AHP saw a clear, steep increase in the number of leads year over year, by over 280%. Combined with a dramatic, 64% year over year decrease in the monthly average cost per conversion, All Hours wasn’t just meeting their goals, they were eclipsing them.
Most importantly, AHP became an industry leader for emergency plumbing and HVAC services in Utah by working with Red Olive, recognized throughout the state as a force to be reckoned with.