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SaaS Marketing

Life in the fast-paced world of SaaS can be hectic and complicated. With the digital world’s madness giving you the spins, who has time to think about marketing? We do. We understand digital marketing because we’ve been doing it for nearly two decades, and we understand SaaS companies because we are one.

What we do

Our SaaS Marketing Strategy

We employ every effective digital marketing tactic at our disposal to elevate our SaaS app and software development clients.

Digital PR

  • Influencer Connections
  • Press Releases
  • Guest/Featured Posts
  • Product Overview & Tutorial Videos

Email

  • List Building
  • Promotional Emailers & Newsletters
  • Marketing Automation & Drip Campaigns

PPC

  • Google AdWords
  • Bing Ads
  • Facebook
  • Instagram
  • YouTube

Onsite Optimizations

  • Onsite SEO
  • CRO for Conversions
  • Content Marketing
  • UI/UX Improvements

PPC

Pay-per-click marketing is a crucial component to every digital marketing campaign. Many agencies treat their PPC campaigns like one-time, set-it and forget-it marketing tools. That just isn’t effective. We build your SaaS PPC Marketing campaign, optimize it, then follow up with remarketing ads, Display Network Ads, and Product Listing Ads. Then we optimize. Then we optimize some more. Then we optimize some more …

Email Marketing

Email Marketing is the lifeblood of every marketing campaign. While some promote Email Marketing for SaaS companies as an “anyone can do it” or “easy templated experience,” that just isn’t the case if you’re taking the time and utilizing the expertise required to do it correctly. Every Email is hand-coded and built so that anyone can receive it anytime, anywhere. Plus, each campaign is tested and optimized to achieve the best results.

Paid Social Efforts

A well-run SaaS social marketing campaign can give your brand a healthy social life and a vibrant, energetic following. A poorly-run social media campaign can cause irreparable damage. Our team of strategists will determine which social media outlets are most effect for your organization. Then, our team of designers, copywriters, photographers, and videographers will create diverse, high-quality content to engage your audience.

CRO

Conversion Rate Optimization is a key component of any well-designed digital marketing campaign. Red Olive’s CROs test, report, and iterate to optimize all aspects of the SaaS CRO Marketing experience. We utilize designers, copywriters, and developers to hunt down and find areas on your site that can be optimized to make marketing as optimized as your SaaS is!

SEO

Every marketing agency promises improved search engine rankings through keyword research and optimization, but we look at SaaS SEO Marketing a little differently. Of course, we start with site copy keyword optimization (the stuff that’s visible to John Q. Public), then we optimize meta-information. Finally, we implement off-site SEO strategies to cover every possible avenue and get relevant traffic flowing in your direction.

Content Marketing

For years, content has been the keystone of any solid digital marketing strategy. As search engines get smarter and content is required to be more and more legitimate to be effective, its strength continues to grow. This concept is crucial to your SaaS Content Marketing campaign, and we are experts when it comes to the creation of powerful, informative content. We create content for every possible outlet — both on- and off-site. We specialize in getting guest blog posts placed on legitimate industry-related websites. We target both short-tail and long-tail keywords. We create a collection of strong, relevant articles and other content pages that will engage your audience and encourage external linking.

Digital PR & Outreach

Every modern marketing campaign should include a digital PR and Outreach component. The first crucial step is to discover your target audience and competitors. We help you discover your voice and we get your brand in front of the people who matter. Most importantly, we work with media outlets, bloggers, and influencers to turn yours into a household name with the very people that will build your brand — your audience.

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