Our Conversion Rate Optimization team utilizes A/B Testing and Multivariant Testing to deliver the best results for your website. We ask questions, examine the analytics, then test and verify. It’s as simple as that.
We use Multivariant Testing to rapidly analyze the effectiveness of design elements throughout the site. By doing so, we arrive at the best possible combination of design and content elements to improve user experience and increase the conversion rate.
Optimization does not come from one idea or set of tools, but from years of experience. At Red Olive, we use a plethora of tools, such as Heat Maps, Google Analytics/Optimize/Data Studio, Scroll Tracking, Call Metrics, and other sources to guide the optimization process. What may work for a competitor will not always work for your site. We use testing and data to drive our decisions—not gut feelings or a checklist of “best practices.”
Data is the key to a successful CRO program. Good data is required to make great decisions. Finding this data can be an art form. Why do we want to know what the weather was like the week of January 9th? Because there was an odd spike in traffic, and we want to capitalize on that spike the next time. Every customer data point tells a story. Every story gives us an opportunity to create and invent new ways to convert. With each new conversion, your bottom line grows.
“To invent, you have to experiment, and if you know in advance that it’s going to work, it’s not an experiment. Most large organizations embrace the idea of invention, but are not willing to suffer the string of failed experiments necessary to get there. Outsized returns often come from betting against the conventional wisdom, and conventional wisdom is usually right. Given a ten percent chance of a 100 times payoff, you should take the bet ever time. But you’re still going to be wrong nine times out of ten.” –Jeff Bezos, 2015 Shareholder Letter
Our goal is to make you more money. With every test, we learn. With every nugget of knowledge, we iterate. Every iteration brings a conversion. And then we repeat. This acceptance of failure separates the modern marvels from the unknowns. Conversion rate optimization should not be viewed as a quick win but as a mindset that will revolutionize your company and website.