Our Work/Paid Search
Increasing Organic Leads by 230%
Services
Paid Search
Home Builder SEO
Industry
Real Estate Planning
As a new luxury apartment complex in the Columbus area, GreenHouse offers residents a modern living experience with top-tier amenities and sustainable living options. GreenHouse aims to provide high-end apartment homes for individuals and families seeking an eco-friendly, luxurious lifestyle.
The Red Olive team was challenged with increasing local SEP visibility, driving more local traffic to the new GreenHouse website, and generating qualified leads through SEO.
To achieve these goals, Red Olive developed a tailored SEO Strategy to improve GreenHouse’s online presence and capture the attention of potential residents searching for luxury apartments in the Columbus area.
Collaborative and comprehensive strategy and skill helped achieve significant grown and leads.
01 Strategic Partnership for Local Visibility
Red Olive and GreenHouse collaborated to implement a comprehensive local SEO strategy to boost the apartment complex’s visibility in key Columbus-area neighborhoods. By combining Red Olive’s digital marketing expertise and GreenHouse’s knowledge of apartment branding, they focused on increasing visibility in competitive areas like Short North and Clintonville. The goal was to ensure the complex appeared prominently in local searches to attract potential renters.
02 Optimized SEO Tactics for Conversion Growth
The approach focused on optimizing existing website pages, creating new service pages, and improving organic conversion rates. On-page SEO was refined with location-specific keywords, while new pages were developed to address renter concerns like amenities and pet policies. Additionally, the team worked on improving the website’s user experience to increase engagement and drive higher conversion rates.
03 Improved Metrics Drive Strong Lead Generation
Result metrics illustrate significant growth in visibility and lead generation, driving a strong pipeline of potential residents for GreenHouse. Within months, rankings improved for competitive local search terms, resulting in more website traffic and inquiries. This boost in visibility helped GreenHouse fill vacancies faster and with greater efficiency.
results
+52%
Increase in Organic Search Traffic
+440%
Increase in Organic Impressions
+231%
Increase in Organic Lead Volume
”Red Olive has been an excellent partner from the beginning of our relationship, from onboarding to campaign management. They have made strategy recommendations that have far exceeded our expectations I feel confident that we are receiving a valuable return on ad spends. I always appreciate the team offering solutions when I have questions or run into issues.
Marina GrandeyMarketing Manager, Kaufman
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Sarah , Justin , Zach , and all staff members are committed to success. Great communication.
Quick response time!
Sarah in particular is one of the most valuable talents in the world of digital marketing and works tirelessly to ensure customer satisfaction at every level.
Red Olive has made a hugely positive impact on our business!
We have worked with various SEO companies before, but Red Olive is first class. With them, we never feel like we're being left in the dark or given generic information. Their team consistently provides us with performance reports, fresh content, and innovative strategies to enhance our rankings, branding, and online presence. Special shout-out to Ashlyn, our Account Manager, who always goes the extra mile to ensure that we are satisfied. She's truly amazing, and we couldn't imagine working without her.
We also recently asked Red Olive to help improve our website and they designed and built us a new one from scratch. It's incredible! Without a doubt, they are the best partners we have ever had.
Our initial investment in 2011 to create a logo and website was more expensive than others we looked into, but the recommendations we received and the website examples we reviewed, SOLD US! Their reputation proceeded them then and continue to do so now. After working with them for all these years, we have never looked back! We still even pay a little extra for business cards, because our employees like them so much. Others who originally recommended Red Olive to us say the same thing.
I have been so happy with our website. Because our site was developed to be self-maintainable, we easily gained the value and then some from our initial investment. There have been some small maintenance items over time that have had to be assisted with us and it has cost us a little more lately than maybe a smaller individual contractor would charge. However, because technology is much more advanced since then, we are now going back to them for the next 10 years. Contracts with Red Olive set expectations clearly up front, which we appreciate. Red Olive truly set us both up to have successful partnership. I really mean it when I say, "Thank you so much for all that you have done for our organization – It has made a big difference in fulfilling our mission and for helping our clients. We look forward to our new upgraded website."







