Our Work/Paid Search
Increasing Organic Leads by 230%
Services
Paid Search
Home Builder SEO
Industry
Real Estate Planning
As a new luxury apartment complex in the Columbus area, GreenHouse offers residents a modern living experience with top-tier amenities and sustainable living options. GreenHouse aims to provide high-end apartment homes for individuals and families seeking an eco-friendly, luxurious lifestyle.
The Red Olive team was challenged with increasing local SEP visibility, driving more local traffic to the new GreenHouse website, and generating qualified leads through SEO.
To achieve these goals, Red Olive developed a tailored SEO Strategy to improve GreenHouse’s online presence and capture the attention of potential residents searching for luxury apartments in the Columbus area.
Collaborative and comprehensive strategy and skill helped achieve significant grown and leads.
01 Strategic Partnership for Local Visibility
Red Olive and GreenHouse collaborated to implement a comprehensive local SEO strategy to boost the apartment complex’s visibility in key Columbus-area neighborhoods. By combining Red Olive’s digital marketing expertise and GreenHouse’s knowledge of apartment branding, they focused on increasing visibility in competitive areas like Short North and Clintonville. The goal was to ensure the complex appeared prominently in local searches to attract potential renters.
02 Optimized SEO Tactics for Conversion Growth
The approach focused on optimizing existing website pages, creating new service pages, and improving organic conversion rates. On-page SEO was refined with location-specific keywords, while new pages were developed to address renter concerns like amenities and pet policies. Additionally, the team worked on improving the website’s user experience to increase engagement and drive higher conversion rates.
03 Improved Metrics Drive Strong Lead Generation
Result metrics illustrate significant growth in visibility and lead generation, driving a strong pipeline of potential residents for GreenHouse. Within months, rankings improved for competitive local search terms, resulting in more website traffic and inquiries. This boost in visibility helped GreenHouse fill vacancies faster and with greater efficiency.
results
+52%
Increase in Organic Search Traffic
+440%
Increase in Organic Impressions
+231%
Increase in Organic Lead Volume
”Red Olive has been an excellent partner from the beginning of our relationship, from onboarding to campaign management. They have made strategy recommendations that have far exceeded our expectations I feel confident that we are receiving a valuable return on ad spends. I always appreciate the team offering solutions when I have questions or run into issues.
Marina GrandeyMarketing Manager, Kaufman
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