Our Work/Paid Search
Epcon Communities Achieves a 538% Lead Volume Growth Through Precise Targeting & Optimized Microsites
Services
Paid Search
Home Builder SEO
Industry
Home Builder
Epcon Communities, a national homebuilder, sought to improve both the volume and quality of leads while lowering cost per lead (CPL). The company tested two strategies: one using broad targeting with heavy reliance on platform automation and another focused on more refined targeting and segmented audiences aligned with local market dynamics. The broad strategy significantly reduced the number of leads, creating inefficiencies and inflating CPL. Epcon needed a more data-driven approach to generate high-intent leads that convert efficiently.
In order to achieve exceptional results, different approaches must be approached.
01 Focused Targeting and Precision Audience Segmentation
Red Olive relies heavily on refined targeting and segmented audiences that have a high level of intent to convert into leads. We used this strategy for epcon to run against the broad targeting strategy. Red Olive’s strategy focuses on the most relevant, bottom funnel keywords on search and targeted audiences on Meta.
Refined targeting and segmented audiences with high intent to convert.
For Epcon, this approach was tested against a broad targeting strategy.
The focus is on bottom-funnel keywords in search and targeted audiences on Meta.
02 Microsite Landing Page for Improved Conversion Rates
The standard execution of a landing page does not include content to drive quality leads. This means that most of the time, a ‘landing page’ is no more than a short page with a form on it. These types of pages are not sufficient in qualifying visitors, hence they lead to a large volume of unmotivated leads that clog the pipeline. Red Olive’s approach to a landing page is more thorough. We make the effort to understand the pieces of content that matter most to our target audience and pull those out of various sections or pages from the client’s website. By consolidating all those items into one place, our page visitors find the most relevant information and are motivated to take the next step either through a form submission or a phone call.
Standard landing pages are usually just short forms that generate unqualified, low-quality leads.
Red Olive builds more thorough landing pages by pulling key content that resonates with the target audience.
This consolidated approach motivates visitors to convert through form submissions or phone calls.
results
+538%
Increase in Lead Volume
Red Olive’s refined targeting and microsite strategy delivered over five times more leads.
-75%
Decrease in CPL
Optimized targeting and landing pages led to a significant reduction in CPL.
”They've done an excellent job at understanding our complicated business, consult and collaborate with us on a regular basis, have been very responsive to calls / emails / conversations. We've have direct contact with all levels of their organization.
Rob KrohnVP of Marketing, Epcon Communities
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Red Olive has done a fantastic job providing exposure for our company and helping us to capture clients. They have been professional and effective. We have worked with Red Olive for over 10 years and have valued our association with them.
First meeting with this group who our company has been working with for a while and they were great, had the information available we needed and are continuing to help us out. Great experience.
Red Olive lives up to EVERYTHING advertised and then some.
Sarah , Justin , Zach , and all staff members are committed to success. Great communication.
Quick response time!
Sarah in particular is one of the most valuable talents in the world of digital marketing and works tirelessly to ensure customer satisfaction at every level.
Red Olive has made a hugely positive impact on our business!
Sarah , Justin , Zach , and all staff members are committed to success. Great communication.
Quick response time!
Sarah in particular is one of the most valuable talents in the world of digital marketing and works tirelessly to ensure customer satisfaction at every level.
Red Olive has made a hugely positive impact on our business!
We have been using Red Olive for 7 years and they have been fantastic partners. Sarah Farrell has given nothing but 5 star customer support. She makes us feel like we are her only client, which I know is not the case. Her response time and care has been off the charts! I recommend for your marketing needs!
This is an amazing and talented team to work with! Red Olive is responsive, collaborative, creative and goal oriented. I have entrusted them with my company's online presence for nearly 10 years. I'd highly recommend exploring a partnership with these guys.
Hi, I'm Derek, the General Manager of Adam's Moving Service. For nearly two years, we have partnered with Red Olive to handle our SEO and Paid Ads management services, and they have been truly exceptional!
We have worked with various SEO companies before, but Red Olive is first class. With them, we never feel like we're being left in the dark or given generic information. Their team consistently provides us with performance reports, fresh content, and innovative strategies to enhance our rankings, branding, and online presence. Special shout-out to Ashlyn, our Account Manager, who always goes the extra mile to ensure that we are satisfied. She's truly amazing, and we couldn't imagine working without her.
We also recently asked Red Olive to help improve our website and they designed and built us a new one from scratch. It's incredible! Without a doubt, they are the best partners we have ever had.
We have worked with various SEO companies before, but Red Olive is first class. With them, we never feel like we're being left in the dark or given generic information. Their team consistently provides us with performance reports, fresh content, and innovative strategies to enhance our rankings, branding, and online presence. Special shout-out to Ashlyn, our Account Manager, who always goes the extra mile to ensure that we are satisfied. She's truly amazing, and we couldn't imagine working without her.
We also recently asked Red Olive to help improve our website and they designed and built us a new one from scratch. It's incredible! Without a doubt, they are the best partners we have ever had.
Great team to work with. They built my website and handled all the SEO/marketing which helped grow my business more than I expected...and a lot quicker.
Love Red Olive. They handle so much of what we don’t have time or expertise to handle. If you’re going to spend marketing dollars it’s well worth having someone like Paul to make sure you get the best bang for the buck. I like the frequent updates too.
Red Olive is an incredible agency to work with. Their entire team is so knowledgeable and communicative, it truly is a joy to work with them. Know that you'll get the opportunity to work with a team of marketing specialists when you choose to work with them. Their team has helped my company continuously excel in our sales and stay on top of latest SEO and advertising practices. I'm so grateful for Red Olive and their wonderfully talented team. I highly recommend to everyone!
Red Olive has been an indispensable partner to me and my team. They help us with SEO and paid digital advertising and are incredibly knowledgeable and creative when it comes to strategy and implementation. We can always count on them to be many steps ahead of us when it comes to best practices and ideas to improve our SEO and advertising efforts. They are professional, timely, and reliable. We are grateful for their partnership!
Red Olive has been my digital marketing partner for years now. They built our current website, manage our Dm spend, and are brilliant at SEO. I would recommend their services to anyone.
This is one of the best companies I have had the pleasure of working with! Their design, account management, and SEO team are amazing. They are super responsive in all situations. I would highly recommend their services!
Everyone I have worked with at Red Olive has been incredibly helpful, friendly, and responsive! We have received so many compliments on our new website that they designed for us, and we have generated several leads thanks to their SEO efforts. Braydn, Paul, Shawnee, and the rest of the team have been amazing to work with. Thank you, Red Olive!
I have been working with Justin and Red Olive for over 10 years. From the logo designer, to the website developers. and to the other staff that got us business cards…They have all been professional, creative, and responsive to our needs.
Our initial investment in 2011 to create a logo and website was more expensive than others we looked into, but the recommendations we received and the website examples we reviewed, SOLD US! Their reputation proceeded them then and continue to do so now. After working with them for all these years, we have never looked back! We still even pay a little extra for business cards, because our employees like them so much. Others who originally recommended Red Olive to us say the same thing.
I have been so happy with our website. Because our site was developed to be self-maintainable, we easily gained the value and then some from our initial investment. There have been some small maintenance items over time that have had to be assisted with us and it has cost us a little more lately than maybe a smaller individual contractor would charge. However, because technology is much more advanced since then, we are now going back to them for the next 10 years. Contracts with Red Olive set expectations clearly up front, which we appreciate. Red Olive truly set us both up to have successful partnership. I really mean it when I say, "Thank you so much for all that you have done for our organization – It has made a big difference in fulfilling our mission and for helping our clients. We look forward to our new upgraded website."
Our initial investment in 2011 to create a logo and website was more expensive than others we looked into, but the recommendations we received and the website examples we reviewed, SOLD US! Their reputation proceeded them then and continue to do so now. After working with them for all these years, we have never looked back! We still even pay a little extra for business cards, because our employees like them so much. Others who originally recommended Red Olive to us say the same thing.
I have been so happy with our website. Because our site was developed to be self-maintainable, we easily gained the value and then some from our initial investment. There have been some small maintenance items over time that have had to be assisted with us and it has cost us a little more lately than maybe a smaller individual contractor would charge. However, because technology is much more advanced since then, we are now going back to them for the next 10 years. Contracts with Red Olive set expectations clearly up front, which we appreciate. Red Olive truly set us both up to have successful partnership. I really mean it when I say, "Thank you so much for all that you have done for our organization – It has made a big difference in fulfilling our mission and for helping our clients. We look forward to our new upgraded website."
