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Increasing a Law Firm's Organic Leads by 95%
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Bryant Legal LLC is an employment law firm that specializes in helping their clients with employment law issues in Columbus, Toledo, and across the state of Ohio.
Prior to working with Red Olive, Bryant Legal LLC had been getting a low volume of quality leads and cases from SEO, but wanted to grow their lead and case volume for the entire state. The Red Olive team’s primary goals were increasing the firm’s traffic, lead volume, and cases.
How Red Olive increased results in every category:
01 Low Funnel Content Optimizations for Target Geographic Growth Areas
Red Olive developed a content and SEO strategy prioritizing optimizing low-funnel, local practice area pages for Columbus (their primary growth area).
02 State Focused SEO
The Red Olive team prioritized improving their state-level employment law practice area pages to increase state-wide impressions/visibility, topical authority, and domain authority.
03 UX, Client Journey, and CRO
The SEO team integrated an internal linking strategy and organic CRO to improve the navigation, user experience, SEO, client journey, and conversions from the website.
results
+43%
Increase in Lead Volume from Q3 2023 to Q3 2024
+25%
Increase in Organic Sessions from Q3 2023 to Q3 2024
+49%
Increase in Website Impressions from Q3 2023 to Q3 2024
+48%
Increase in Annual Leads for 2023 vs. 2024
+95%
Increase in Annual Organic Lead Volume from 2022 to 2023
”Red Olive has helped us consistently generate lead volume from our website with their SEO efforts since day 1. Friendly and helpful team members, great results, and I plan on continuing to retain Red Olive for the long-term!
Daniel BryantAttorney, Bryant Legal LLC
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Sarah , Justin , Zach , and all staff members are committed to success. Great communication.
Quick response time!
Sarah in particular is one of the most valuable talents in the world of digital marketing and works tirelessly to ensure customer satisfaction at every level.
Red Olive has made a hugely positive impact on our business!
We have worked with various SEO companies before, but Red Olive is first class. With them, we never feel like we're being left in the dark or given generic information. Their team consistently provides us with performance reports, fresh content, and innovative strategies to enhance our rankings, branding, and online presence. Special shout-out to Ashlyn, our Account Manager, who always goes the extra mile to ensure that we are satisfied. She's truly amazing, and we couldn't imagine working without her.
We also recently asked Red Olive to help improve our website and they designed and built us a new one from scratch. It's incredible! Without a doubt, they are the best partners we have ever had.
Our initial investment in 2011 to create a logo and website was more expensive than others we looked into, but the recommendations we received and the website examples we reviewed, SOLD US! Their reputation proceeded them then and continue to do so now. After working with them for all these years, we have never looked back! We still even pay a little extra for business cards, because our employees like them so much. Others who originally recommended Red Olive to us say the same thing.
I have been so happy with our website. Because our site was developed to be self-maintainable, we easily gained the value and then some from our initial investment. There have been some small maintenance items over time that have had to be assisted with us and it has cost us a little more lately than maybe a smaller individual contractor would charge. However, because technology is much more advanced since then, we are now going back to them for the next 10 years. Contracts with Red Olive set expectations clearly up front, which we appreciate. Red Olive truly set us both up to have successful partnership. I really mean it when I say, "Thank you so much for all that you have done for our organization – It has made a big difference in fulfilling our mission and for helping our clients. We look forward to our new upgraded website."







