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Increasing a Law Firm's Organic Leads by 95%
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Attorneys / Lawyers
Bryant Legal LLC is an employment law firm that specializes in helping their clients with employment law issues in Columbus, Toledo, and across the state of Ohio.
Prior to working with Red Olive, Bryant Legal LLC had been getting a low volume of quality leads and cases from SEO, but wanted to grow their lead and case volume for the entire state. The Red Olive team’s primary goals were increasing the firm’s traffic, lead volume, and cases.
How Red Olive increased results in every category:
01 Low Funnel Content Optimizations for Target Geographic Growth Areas
Red Olive developed a content and SEO strategy prioritizing optimizing low-funnel, local practice area pages for Columbus (their primary growth area).
02 State Focused SEO
The Red Olive team prioritized improving their state-level employment law practice area pages to increase state-wide impressions/visibility, topical authority, and domain authority.
03 UX, Client Journey, and CRO
The SEO team integrated an internal linking strategy and organic CRO to improve the navigation, user experience, SEO, client journey, and conversions from the website.
results
+43%
Increase in Lead Volume from Q3 2023 to Q3 2024
+25%
Increase in Organic Sessions from Q3 2023 to Q3 2024
+49%
Increase in Website Impressions from Q3 2023 to Q3 2024
+48%
Increase in Annual Leads for 2023 vs. 2024
+95%
Increase in Annual Organic Lead Volume from 2022 to 2023
”Red Olive has helped us consistently generate lead volume from our website with their SEO efforts since day 1. Friendly and helpful team members, great results, and I plan on continuing to retain Red Olive for the long-term!
Daniel BryantAttorney, Bryant Legal LLC
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