Digital Marketing
PRIVATE SCHOOL SEO
Increasing your private school enrollment directly affects your school’s performance from the budget to the programs offered to the teachers on staff. Every private school must prioritize their online presence if they hope to provide students with a quality education. Focusing on increasing enrollment, whether you offer K-12, middle school, high school, or private preschool education, will require a fully coordinated effort and proven SEO tactics. Search engine optimization, or SEO, involves developing a marketing strategy that puts your private school’s website on the screens of interested parents and students. A custom SEO campaign will drive interest in your education services according to the latest trends and algorithm requirements. The digital marketing experts at Red Olive are here to help you uniquely appeal to consumers in your market. Learn more about our search engine optimization services by contacting us today.
SEARCH ENGINE OPTIMIZATION MORE THAN TITLE TAGS & META DESCRIPTIONS
Running a private school involves many challenges, including enrollment needs, cost of education, finding valuable teachers, and attracting the right market. Luckily, having a team of experienced marketers on your side will help you develop solutions to all these challenges and more. This involves standing out from other schools in your market. Fortunately, if you implement a clear-cut SEO strategy, your private school will outrank competitors on popular search engine networks. SEO strategies will also help you target consumers looking for services that you provide and persuade them to choose your school over other nearby options. If you aren’t making the front page of popular sites like Google, Yahoo, and Big, you will lose 75% of users making a search query related to your educational services.
Red Olive will work with your private school to develop the tools, techniques, and tactics that help you make the grade. Our specialists understand the complex algorithms facing private school education and create a custom marketing campaign that navigates current trends in the future. Once your new strategy is in place, online users will have an easier time finding your private school and increase their interest in your education services. Whether you need an entirely new website, a custom digital marketing strategy, or assistance in optimizing your private school’s online presence, Red Olive is here to help.
Research
- Keyword Research
- Situational Analysis
- Competitive Comparison
- Online Footprint Analysis
Optimize
- Heat Mapping
- Conversion Rate Optimization
- Analytical Tracking
- A/B Testing
Convert
- Meta Titles and Descriptions
- Link Acquisition
- URL Canonicalization
- 301 Redirects
OFF-SITE & ON-SITE SEO OPTIMIZATION
One of the main challenges private schools face is enrollment. If students don’t enroll in your school, then you will have a difficult time successfully running operations throughout the year. Red Olive’s digital marketing team has the experience and know-how to make your organization a force to be reckoned with in the education industry. The Red Olive team knows how to acquire quality links, publish content, and increase exposure. We combine local, on-site, and off-site techniques that follow Google’s quality guidelines. As you work with Red Olive, you can also customize your digital marketing strategy to fit your needs. Our services in the marketing realm include search engine optimization (SEO), pay per click (PPC), social media marketing, content marketing, and conversion rate optimization (CRO).
Our specialists also understand what works in the private school market and develop an SEO campaign that appeals to interested parents in your service locations. You will also have the ability to choose which specialist work on your marketing campaign and the services they use in the strategy. Whichever techniques you pack your marketing strategy with, our team will formulate a plan that puts your foundation at the top of your private school market. We will even adjust the campaign to fit the needs of the industry month-to-month. Trust Red Olive to help your private school reach your enrollment goals this year, and for years to come. Contact us today to learn more.
SEE HOW WE CAN HELPMOVE THE NEEDLE
If we feel we can’t move the needle on your business, we won’t take on your account.
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