Digital Marketing
Non-Profit SEO
Standing out in the non-profit world takes more effort than many foundations might realize. You might have a good social media presence and a website packed with information, but if you don’t continually update your digital marketing strategy, you could miss out on valuable growth opportunities. Search engine optimization, or SEO, unleashes proven tools and techniques that get your charity on the screens of users interested in your service-oriented foundation. Whether you run a charity, foundation, 501(c)(3), or other non-profit organization, it is crucial that you have an SEO campaign that accounts for the latest market trends. Our specialists have years of experience creating a custom digital marketing strategy that uniquely appeals to supporters in your market. Count on the Red Olive SEO team to help drive advocates to your non-profit organization that is more likely to support your mission.
SEARCH ENGINE OPTIMIZATION MORE THAN TITLE TAGS & META DESCRIPTIONS
Running a charity takes a lot of work. If users aren’t finding your website online, you could have a harder time gathering contributions and support. However, standing out from the rest of the non-profit industry is easier said than done. Implementing a clear-cut SEO strategy will help you rank higher on popular search networks and increase the amount of support your charity gains year to year. If you aren’t making the front page of popular sites like Google, Yahoo, and Big, you will lose 75% of users making a search query related to your organization’s services. Luckily, there are tools, techniques, and tactics that can help you make the grade and stay there. Red Olive offers SEO services that put our marketing experts on your case. Our SEO experts work hard, continually updating our client’s SEO strategy to help them reach their potential.
Working with us, your non-profit charity will receive the exposure needed to gain support from advocates in your area and throughout the country. Our specialists understand the complex algorithms will use their experience to create appealing solutions for every new update popular sites make. Our team will even spend time collaborating with your team so that every design choice falls in line with your supporters’ needs. Once your new strategy is in place, online users will have an easier time finding your 501(c)(3) platform where your content will motivate them to act out in support. Whether you need an entirely new website, a custom digital marketing strategy, or assistance in optimizing your foundation’s online presence, Red Olive can help. Contact us to learn more.
Research
- Keyword Research
- Situational Analysis
- Competitive Comparison
- Online Footprint Analysis
Optimize
- Heat Mapping
- Conversion Rate Optimization
- Analytical Tracking
- A/B Testing
Convert
- Meta Titles and Descriptions
- Link Acquisition
- URL Canonicalization
- 301 Redirects
OFF-SITE & ON-SITE SEO OPTIMIZATION
One of the main challenges non-profit organizations have when it comes to marketing their website is navigating the unique rules governing 501(c)(3) organizations. While most businesses have free rein in their foundation’s efforts, regulations limit your non-profit’s abilities. Luckily, Red Olive has experience working with organizations throughout the country to help you arrange your marketing campaign properly. Plus, our specialists know how to appeal to supporters in the non-profit market. Working side-by-side with our team, your foundation will gain the support it needs to reach your mission goals.
The Red Olive team also knows how to acquire quality links, publish content, and increase exposure. We combine local, on-site, and off-site techniques that follow Google’s quality guidelines. As you work with Red Olive, you can also customize your digital marketing strategy to fit your needs. Our services in the marketing realm include search engine optimization (SEO), pay per click (PPC), social media marketing, content marketing, and conversion rate optimization (CRO). Whichever techniques you choose to use, our specialists will formulate a strategy that puts your foundation at the top of the non-profit market. Learn more by contacting us today.
SEE HOW WE CAN HELPMOVE THE NEEDLE
If we feel we can’t move the needle on your business, we won’t take on your account.
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