Case Studies: WEB + PPC + SEO
Law Firm SEO & PPC Case Study
Services
Industry
A prominent law firm based in Las Vegas, Nevada, sought a trusted digital marketing team to elevate their online presence. That’s where Red Olive came in. By combining expert SEO strategies and targeted PPC campaigns, we crafted a results-driven plan to help them dominate their market and stand out in the competitive legal landscape.
SEO Ranking
Top 3
Moved from 15th to top 3 in Google for “Las Vegas Personal Injury Lawyers”
SEO Leads
500%
Increase in Organic Leads
Paid Search
145%
Increase in PPC Conversion Rates over 12 months
The Challenge
Competition for attorneys in Las Vegas is fierce. Many personal injury lawyers have actually relocated to Las Vegas because of the very strong demand and need for these services. For our client, that meant it was a challenge to stand out and get their head above the crowd in local search.
That’s where Red Olive came in.
The Solution
The Red Olive team put together a plan to strengthen their online presence through search engine optimization and pay-per click advertising. Red Olive knew that optimizing the site structure and content would translate into more cases and increased revenue. In some cases, this meant rebuilding large parts of the website’s content, or just making some refined changes.
A non-exhaustive list of tactics included the following:
01 SEO
Existing content was rewritten and optimized to hit target content scores
Speed was improved by optimizing photos, improving caching, server upgrades, and more
Additional pages and articles were written to include relevant keywords & topics
Schema markup was added to key pages to bolster SEO and SERP appearance
Homepage was redesigned & reworked to improve SEO and conversion rates
01 PPC
A/B tested ad copy daily to measure continuous improvement
Implemented fraud prevention measures to prevent fraudulent attacks from competitors, and bots
Refined copy on landing pages for better relevancy scores
Audited account performance daily in over 75 different areas and made adjustments in campaigns to encourage the good results and minimize the poor results
Utilized IP blocking to prevent wasting ad spend on expensive multiple-click searches
The Results
Since recruiting Red Olive’s help, conversions have more than doubled. The law firm has consistently ranked in the top three results of Google searches for relevant keywords. The company is seeing a bigger return on ad spend. Results have been exceptional.
01 SEO
Keyword
Las Vegas Car Accident Attorney
768
Traffic increase
500
Leads increase
25,000
Approximate PPC cost savings due to increase in organic clicks over 3 months
Keyword Ranking Highlights
- Las Vegas Personal Injury Attorney – From 15th to top 3 in Google.
- Las Vegas Injury Lawyer – From 13th to top 3 in Google.
- Las Vegas Personal Injury Law Firm – From 15th to top 3 in Google.
02 PPC
110
Increase in Conversions over 12 months
48
Increase in total Phone Calls over 12 months
43
Reduction in Cost per Conversion over 12 months
145
Increase in Conversion Rate over 12 months
Stand Out With Red Olive
Red Olive has decades of experience driving real results through savvy SEO practices, purposeful PPC ads, and winning web design. Contact us if you’re ready to climb out from the dregs of page two and win big in your industry. Our team of SEO and PPC experts will be ready to organize a strategy to put you on top. Lean more about our SEO services for law firms.
Let’s Work Together
Let’s Work Together
Red Olive has done a fantastic job providing exposure for our company and helping us to capture clients. They have been professional and effective. We have worked with Red Olive for over 10 years and have valued our association with them.
First meeting with this group who our company has been working with for a while and they were great, had the information available we needed and are continuing to help us out. Great experience.
Red Olive lives up to EVERYTHING advertised and then some.Sarah , Justin , Zach , and all staff members are committed to success. Great communication.Quick response time!Sarah in particular is one of the most valuable talents in the world of digital marketing and works tirelessly to ensure customer satisfaction at every level.Red Olive has made a hugely positive impact on our business!
We have been using Red Olive for 7 years and they have been fantastic partners. Sarah Farrell has given nothing but 5 star customer support. She makes us feel like we are her only client, which I know is not the case. Her response time and care has been off the charts! I recommend for your marketing needs!
This is an amazing and talented team to work with! Red Olive is responsive, collaborative, creative and goal oriented. I have entrusted them with my company's online presence for nearly 10 years. I'd highly recommend exploring a partnership with these guys.
Hi, I'm Derek, the General Manager of Adam's Moving Service. For nearly two years, we have partnered with Red Olive to handle our SEO and Paid Ads management services, and they have been truly exceptional!We have worked with various SEO companies before, but Red Olive is first class. With them, we never feel like we're being left in the dark or given generic information. Their team consistently provides us with performance reports, fresh content, and innovative strategies to enhance our rankings, branding, and online presence. Special shout-out to Ashlyn, our Account Manager, who always goes the extra mile to ensure that we are satisfied. She's truly amazing, and we couldn't imagine working without her.We also recently asked Red Olive to help improve our website and they designed and built us a new one from scratch. It's incredible! Without a doubt, they are the best partners we have ever had.
Great team to work with. They built my website and handled all the SEO/marketing which helped grow my business more than I expected...and a lot quicker.
Love Red Olive. They handle so much of what we don’t have time or expertise to handle. If you’re going to spend marketing dollars it’s well worth having someone like Paul to make sure you get the best bang for the buck. I like the frequent updates too.
Red Olive is an incredible agency to work with. Their entire team is so knowledgeable and communicative, it truly is a joy to work with them. Know that you'll get the opportunity to work with a team of marketing specialists when you choose to work with them. Their team has helped my company continuously excel in our sales and stay on top of latest SEO and advertising practices. I'm so grateful for Red Olive and their wonderfully talented team. I highly recommend to everyone!
Red Olive has been an indispensable partner to me and my team. They help us with SEO and paid digital advertising and are incredibly knowledgeable and creative when it comes to strategy and implementation. We can always count on them to be many steps ahead of us when it comes to best practices and ideas to improve our SEO and advertising efforts. They are professional, timely, and reliable. We are grateful for their partnership!
Red Olive has been my digital marketing partner for years now. They built our current website, manage our Dm spend, and are brilliant at SEO. I would recommend their services to anyone.
This is one of the best companies I have had the pleasure of working with! Their design, account management, and SEO team are amazing. They are super responsive in all situations. I would highly recommend their services!
Everyone I have worked with at Red Olive has been incredibly helpful, friendly, and responsive! We have received so many compliments on our new website that they designed for us, and we have generated several leads thanks to their SEO efforts. Braydn, Paul, Shawnee, and the rest of the team have been amazing to work with. Thank you, Red Olive!
I have been working with Justin and Red Olive for over 10 years. From the logo designer, to the website developers. and to the other staff that got us business cards…They have all been professional, creative, and responsive to our needs.Our initial investment in 2011 to create a logo and website was more expensive than others we looked into, but the recommendations we received and the website examples we reviewed, SOLD US! Their reputation proceeded them then and continue to do so now. After working with them for all these years, we have never looked back! We still even pay a little extra for business cards, because our employees like them so much. Others who originally recommended Red Olive to us say the same thing.I have been so happy with our website. Because our site was developed to be self-maintainable, we easily gained the value and then some from our initial investment. There have been some small maintenance items over time that have had to be assisted with us and it has cost us a little more lately than maybe a smaller individual contractor would charge. However, because technology is much more advanced since then, we are now going back to them for the next 10 years. Contracts with Red Olive set expectations clearly up front, which we appreciate. Red Olive truly set us both up to have successful partnership. I really mean it when I say, "Thank you so much for all that you have done for our organization – It has made a big difference in fulfilling our mission and for helping our clients. We look forward to our new upgraded website."
