Services / GEO & AI SEO
Generative Engine Optimization
The AI Search Revolution Is Here
Here’s what’s happening: people aren’t just googling anymore. They’re asking AI direct questions and getting direct answers. “Who are the best custom home builders near me?” “What HVAC company should I choose for a new installation?”
When people ask ChatGPT or Google AI about your industry, your business better be part of the answer. If it’s not, you’re losing customers to competitors who figured this out first.
Google rolled out AI Overviews to hundreds of millions of users, with plans to reach over a billion people by the end of the year. Based on Semrush data from March 2025, AI Overviews appear for 13.14% of all searches, and that number jumped from just 6.49% in January 2025. Meanwhile, ChatGPT is approaching 700 million weekly active users. The growth is explosive, and it’s changing everything.
And if your business isn’t showing up in those AI responses, you’re invisible to the fastest-growing segment of searchers.
AI is rewriting search, and we’re built for it, with GEO and AI SEO services to keep you ahead. You need a partner who knows how to win in the AI search landscape. We’ve been mastering search since 1999, and unlike most agencies, we’re backed by a parent company that builds enterprise AI software for global brands. While others are still figuring out how to work with LLMs, we’re already putting them to work.
We’re proud to be different than most GEO companies. Our parent company is actually an AI software company, how many agencies can say that? We get access to cutting edge tech early.
How We Optimize for AI Search
01 Audit Your AI Visibility
We check every major AI platform to see how often your business gets mentioned. (Spoiler: it’s probably not enough.)
02 Build AI-Friendly Authority
We create content that AI systems actually want to cite: genuinely authoritative material, not keyword-stuffed blog posts.
03 Dominate the Knowledge Graph
We ensure databases that feed AI systems know exactly who you are and what you do better than anyone else.
04 Outrank Competitors in AI Responses
We identify which competitors show up most in AI answers, then systematically work to out-position them.
05 Track Real Impact
Our reports show where you appear in AI responses and how it affects your bottom line. No vanity metrics, just results that matter.
06 Stay Ahead
AI evolves fast. We evolve faster. Your GEO dominance stays current with every platform update.
GEO Case Study
Our GEO services delivered significant gains in AI search visibility for a healthcare industry client. By refining site architecture, implementing structured data, and developing optimized content, we helped boost AI conversions by 16.5x and increased AI traffic by 635%.
635
%
Increase in AI traffic
16.5
X
Increase in AI conversions
GEO FAQs
What is Generative Engine Optimization?
Generative Engine Optimization (GEO) is how we help your business get discovered in AI-driven search results from Google’s AI Overviews, ChatGPT, and other LLMs. We refine site architecture, implement structured data, and create optimized, authoritative content with trusted citations and strategic links. These tactics make it easier for AI systems to understand your expertise and feature your business in their answers.
How is GEO different from SEO?
Generative Engine Optimization (GEO) and Search Engine Optimization (SEO) are both strategies for increasing online visibility, but they target different systems. SEO focuses on optimizing a website to rank high in traditional search engine results pages (SERPs), driving clicks to your site. This involves tactics like keyword research, link building, Core Web Vitals optimization, technical SEO elements like alt tags and meta descriptions, and site architecture improvements.
GEO, in contrast, is about making your content a go-to source for AI-driven platforms like Gemini and ChatGPT. The goal isn’t just to get a click, but to have these large language models (LLMs) directly use your content to answer user questions. This requires a different approach, including creating citation-worthy content, using advanced structured data like schema markup for factual information, and designing content architecture for easy AI synthesis. While both value high-quality content, GEO specifically aims to become the answer, not just rank for it.
Do I still need SEO?
Yes. SEO is still the foundation of online visibility, focusing on user experience, technical SEO, Core Web Vitals, quality links, and high-value content. It builds your E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) by publishing content that demonstrates real knowledge and credibility. GEO builds on that foundation with enhanced structured data for AI engines, content architecture designed for machine readability, and citation-worthy content creation that positions your brand as the go-to source. This ensures your business appears in AI-generated answers, keeping you competitive now and in the future.
”Red Olive has been my digital marketing partner for years now. They built our current website, manage our DM spend, and are brilliant at SEO. I would recommend their services to anyone.
Mark NeihartPremier Equestrian
If you’ve made it this far, it’s worth reaching out to our team to see if Red Olive could be the right fit for you.
You may know exactly what you want, or you may need help identifying where and how you should invest in your digital brand. Either way, we are trusted web design consultants for brands near you and across the country. Our team can help you identify missed opportunities and create a game plan you feel confident about.
So, reach out: let’s get started on your best website yet.
Let’s Work Together
Alex Sheets
18:18 02 Mar 26
Fantastic full-service digital marketing agency! Experts at website development, SEO and paid digital media. 5/5 would recommend Red Olive.
Kenny Anderson
16:01 20 Mar 25
Red Olive has done a fantastic job providing exposure for our company and helping us to capture clients. They have been professional and effective. We have worked with Red Olive for over 10 years and have valued our association with them.
Nate Mitani
19:31 20 Nov 24
First meeting with this group who our company has been working with for a while and they were great, had the information available we needed and are continuing to help us out. Great experience.
Todd B.
21:46 23 Oct 24
Red Olive lives up to EVERYTHING advertised and then some.
Sarah , Justin , Zach , and all staff members are committed to success. Great communication.
Quick response time!
Sarah in particular is one of the most valuable talents in the world of digital marketing and works tirelessly to ensure customer satisfaction at every level.
Red Olive has made a hugely positive impact on our business!
Sarah , Justin , Zach , and all staff members are committed to success. Great communication.
Quick response time!
Sarah in particular is one of the most valuable talents in the world of digital marketing and works tirelessly to ensure customer satisfaction at every level.
Red Olive has made a hugely positive impact on our business!
Jacob Peterson
16:13 27 Jun 24
We have been using Red Olive for 7 years and they have been fantastic partners. Sarah Farrell has given nothing but 5 star customer support. She makes us feel like we are her only client, which I know is not the case. Her response time and care has been off the charts! I recommend for your marketing needs!
Scott Smith
17:18 09 Oct 23
This is an amazing and talented team to work with! Red Olive is responsive, collaborative, creative and goal oriented. I have entrusted them with my company's online presence for nearly 10 years. I'd highly recommend exploring a partnership with these guys.
Adam F
23:02 28 Jun 23
Hi, I'm Derek, the General Manager of Adam's Moving Service. For nearly two years, we have partnered with Red Olive to handle our SEO and Paid Ads management services, and they have been truly exceptional!
We have worked with various SEO companies before, but Red Olive is first class. With them, we never feel like we're being left in the dark or given generic information. Their team consistently provides us with performance reports, fresh content, and innovative strategies to enhance our rankings, branding, and online presence. Special shout-out to Ashlyn, our Account Manager, who always goes the extra mile to ensure that we are satisfied. She's truly amazing, and we couldn't imagine working without her.
We also recently asked Red Olive to help improve our website and they designed and built us a new one from scratch. It's incredible! Without a doubt, they are the best partners we have ever had.
We have worked with various SEO companies before, but Red Olive is first class. With them, we never feel like we're being left in the dark or given generic information. Their team consistently provides us with performance reports, fresh content, and innovative strategies to enhance our rankings, branding, and online presence. Special shout-out to Ashlyn, our Account Manager, who always goes the extra mile to ensure that we are satisfied. She's truly amazing, and we couldn't imagine working without her.
We also recently asked Red Olive to help improve our website and they designed and built us a new one from scratch. It's incredible! Without a doubt, they are the best partners we have ever had.
Brigham Goeringer
22:25 19 Jan 23
Great team to work with. They built my website and handled all the SEO/marketing which helped grow my business more than I expected...and a lot quicker.
Anna Barbieri
22:25 18 Jan 23
Love Red Olive. They handle so much of what we don’t have time or expertise to handle. If you’re going to spend marketing dollars it’s well worth having someone like Paul to make sure you get the best bang for the buck. I like the frequent updates too.
Walanya Vongsvirates
16:32 02 Dec 22
Red Olive is an incredible agency to work with. Their entire team is so knowledgeable and communicative, it truly is a joy to work with them. Know that you'll get the opportunity to work with a team of marketing specialists when you choose to work with them. Their team has helped my company continuously excel in our sales and stay on top of latest SEO and advertising practices. I'm so grateful for Red Olive and their wonderfully talented team. I highly recommend to everyone!
Stephanie Orfanakis
05:30 10 May 22
Red Olive has been an indispensable partner to me and my team. They help us with SEO and paid digital advertising and are incredibly knowledgeable and creative when it comes to strategy and implementation. We can always count on them to be many steps ahead of us when it comes to best practices and ideas to improve our SEO and advertising efforts. They are professional, timely, and reliable. We are grateful for their partnership!
Mark Neihart
20:00 28 Apr 22
Red Olive has been my digital marketing partner for years now. They built our current website, manage our Dm spend, and are brilliant at SEO. I would recommend their services to anyone.
Jessie Frye
19:48 28 Apr 22
This is one of the best companies I have had the pleasure of working with! Their design, account management, and SEO team are amazing. They are super responsive in all situations. I would highly recommend their services!
Krista Ackley
17:01 26 Jan 22
Everyone I have worked with at Red Olive has been incredibly helpful, friendly, and responsive! We have received so many compliments on our new website that they designed for us, and we have generated several leads thanks to their SEO efforts. Braydn, Paul, Shawnee, and the rest of the team have been amazing to work with. Thank you, Red Olive!
Brad Bishop
17:09 25 Feb 21
I have been working with Justin and Red Olive for over 10 years. From the logo designer, to the website developers. and to the other staff that got us business cards…They have all been professional, creative, and responsive to our needs.
Our initial investment in 2011 to create a logo and website was more expensive than others we looked into, but the recommendations we received and the website examples we reviewed, SOLD US! Their reputation proceeded them then and continue to do so now. After working with them for all these years, we have never looked back! We still even pay a little extra for business cards, because our employees like them so much. Others who originally recommended Red Olive to us say the same thing.
I have been so happy with our website. Because our site was developed to be self-maintainable, we easily gained the value and then some from our initial investment. There have been some small maintenance items over time that have had to be assisted with us and it has cost us a little more lately than maybe a smaller individual contractor would charge. However, because technology is much more advanced since then, we are now going back to them for the next 10 years. Contracts with Red Olive set expectations clearly up front, which we appreciate. Red Olive truly set us both up to have successful partnership. I really mean it when I say, "Thank you so much for all that you have done for our organization – It has made a big difference in fulfilling our mission and for helping our clients. We look forward to our new upgraded website."
Our initial investment in 2011 to create a logo and website was more expensive than others we looked into, but the recommendations we received and the website examples we reviewed, SOLD US! Their reputation proceeded them then and continue to do so now. After working with them for all these years, we have never looked back! We still even pay a little extra for business cards, because our employees like them so much. Others who originally recommended Red Olive to us say the same thing.
I have been so happy with our website. Because our site was developed to be self-maintainable, we easily gained the value and then some from our initial investment. There have been some small maintenance items over time that have had to be assisted with us and it has cost us a little more lately than maybe a smaller individual contractor would charge. However, because technology is much more advanced since then, we are now going back to them for the next 10 years. Contracts with Red Olive set expectations clearly up front, which we appreciate. Red Olive truly set us both up to have successful partnership. I really mean it when I say, "Thank you so much for all that you have done for our organization – It has made a big difference in fulfilling our mission and for helping our clients. We look forward to our new upgraded website."
