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Utah First Credit Union
Strategy
Branding
Responsive Web
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"This Is How Banking Should Be."

Utah First Credit Union was founded over 80 years ago. Its founders had been treated poorly by some of the local banks, and they set out to create a financial institution that offered exceptional service. The success of its members was the number one priority. Banking has changed quite a bit since 1935, but Utah First's basic values remain rooted in the success and satisfaction of its members. Staff members pride themselves in excellent customer service, and take genuine interest in members' well-being.

The Personal Touch

Utah First Credit Union approached Red Olive with a website re-design project. We researched several banks and credit unions, and found that none had a strong web presence or effective online branding strategy. Naturally, we saw this as an opportunity to set Utah First apart from the competition. We decided to focus on the brand's rich heritage and dedication to customer service. Through design and marketing, we were able to give the brand a personal feel — a true representation of the Utah First brand.

Redefining the Brand

Previously, Utah First's ads featured tongue-in-cheek humor, black and white images, and a signature orange element. Our first decision was to move to color photography, but the images themselves needed a different feel. We started by setting some "rules." We wanted each image to feature people that felt real. We avoided shots where the subject was smiling into the camera — images that felt stock. The look and feel of the site lends itself to the message — at our credit union, people come first.

Responsive Design

Because of the huge number of products and services offered, credit union websites can become overly complex. Our first priority was to develop a clean, intuitive navigation. We started with 3 easy rollovers to fill the most common requests. We softened the language on the site, moving to a more conversational feel. Continuing with the "people first" feel of the site, we felt the language should feel casual and relaxed. Of course, we built the site to be completely responsive, so the experience would carry over seamlessly from laptop to tablet to phone.

Environmental Marketing

Once the brand standard had been established, we were asked to build an Environment Marketing campaign. The ads were to appear on billboards and UTA Trax trains — as both exterior wraps and interior wall ads. We used simple messaging and clean designs that continued with the "people first" theme.

The Personal Touch

Utah First Credit Union approached Red Olive with a website re-design project. We researched several banks and credit unions, and found that none had a strong web presence or effective online branding strategy. Naturally, we saw this as an opportunity to set Utah First apart from the competition. We decided to focus on the brand's rich heritage and dedication to customer service. Through design and marketing, we were able to give the brand a personal feel — a true representation of the Utah First brand.

Redefining the Brand

Previously, Utah First's ads featured tongue-in-cheek humor, black and white images, and a signature orange element. Our first decision was to move to color photography, but the images themselves needed a different feel. We started by setting some "rules." We wanted each image to feature people that felt real. We avoided shots where the subject was smiling into the camera — images that felt stock. The look and feel of the site lends itself to the message — at our credit union, people come first.

Responsive Design

Because of the huge number of products and services offered, credit union websites can become overly complex. Our first priority was to develop a clean, intuitive navigation. We started with 3 easy rollovers to fill the most common requests. We softened the language on the site, moving to a more conversational feel. Continuing with the "people first" feel of the site, we felt the language should feel casual and relaxed. Of course, we built the site to be completely responsive, so the experience would carry over seamlessly from laptop to tablet to phone.

Environmental Marketing

Once the brand standard had been established, we were asked to build an Environment Marketing campaign. The ads were to appear on billboards and UTA Trax trains — as both exterior wraps and interior wall ads. We used simple messaging and clean designs that continued with the "people first" theme.

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