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Super Healthy Kids
STRATEGY & BRANDING
RESPONSIVE WEB DESIGN
SEO MARKETING
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Healthy Food Even Your Picky Eater Will Love

Super Healthy Kids is on mission to rescue family meals - feeding one finicky eater at a time. Founders Amy and Natalie have assembled a team of dieticians and healthy meal enthusiasts who create tasty online meal plans for kids. The real kicker? Each plan includes unique preparation methods that help parents effectively introduce fruits, veggies, whole grains, and lean proteins to even the pickiest of palates. Super Healthy Kids contributors have been featured in a variety of online and print publications including Everyday Health, Scholastic Parent and Child, and Family Fun Magazine. Other mentions have included segments on KSL News and contributions to multiple cook books including Think Food and The Organized Mom.

Strategy

Super Healthy Kids had a great idea, an engaged audience, and an awesome service. All they needed to top it off was a targeted brand and an innovative site to match. Our strategy was created with the goal of appealing to SHK’s target audience of parents with a top-notch brand and a site that could drive consumers through the sales funnel, to conversion. We utilized the talents of our design, marketing, UX, and development departments to make this happen. Scroll for the deets.

Branding

Appealing to the appropriate target market was the overarching goal for Super Healthy Kids. The brand had already established a solid online audience, but it was time to take things to the next level with a highly targeted image. We took the brand’s current “kid friendly” identity and refined it to increase its appeal to the target demographic of adult parents. The end result? An awesome new image that appeals to the Super Healthy Kids demographic while maintaining a family feel.

Responsive Web Design

Inconsistent design and unclear objectives were misguiding interested consumers on the previous Super Healthy Kids site. It was our job to design and develop a cohesive online sales and information source where users could learn and interact with the brand. We started by developing a strategy for a site that would guide users through the sales funnel. Each page leads its viewer to take the next step toward completing a site goal with strategically placed calls to actions and conversion optimized content.

Marketing

We were handed some high value nationally ranked landing pages that needed to survive the test of a new project. We moved hundreds of assets without missing a beat. Besides safeguarding the existing assets we planned out the onsite seo before it was even built to make sure rank and organization was optimized.

Strategy

Super Healthy Kids had a great idea, an engaged audience, and an awesome service. All they needed to top it off was a targeted brand and an innovative site to match. Our strategy was created with the goal of appealing to SHK’s target audience of parents with a top-notch brand and a site that could drive consumers through the sales funnel, to conversion. We utilized the talents of our design, marketing, UX, and development departments to make this happen. Scroll for the deets.

Branding

Appealing to the appropriate target market was the overarching goal for Super Healthy Kids. The brand had already established a solid online audience, but it was time to take things to the next level with a highly targeted image. We took the brand’s current “kid friendly” identity and refined it to increase its appeal to the target demographic of adult parents. The end result? An awesome new image that appeals to the Super Healthy Kids demographic while maintaining a family feel.

Responsive Web Design

Inconsistent design and unclear objectives were misguiding interested consumers on the previous Super Healthy Kids site. It was our job to design and develop a cohesive online sales and information source where users could learn and interact with the brand. We started by developing a strategy for a site that would guide users through the sales funnel. Each page leads its viewer to take the next step toward completing a site goal with strategically placed calls to actions and conversion optimized content.

Marketing

We were handed some high value nationally ranked landing pages that needed to survive the test of a new project. We moved hundreds of assets without missing a beat. Besides safeguarding the existing assets we planned out the onsite seo before it was even built to make sure rank and organization was optimized.

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