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MCEWAN CUSTOM HOMES
STRATEGY & BRANDING
RESPONSIVE WEB DESIGN
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SEO MARKETING
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The Difference is in the Details

The difference is in the details, and it shows in every McEwan masterpiece. Each home created by this leading builder implements custom details in décor, architecture, and amenities to make the future owner’s dreams a reality. It’s this incredible dedication to quality work and a completely custom experience that makes McEwan Custom Homes one of the most sought after builders in the State of Utah. Awards have included Best Home, Best Interior Design, Best Landscape, Best Floor Plan, and 4 straight years of People’s Choice - all awarded by the Utah Valley Home Builder’s Association.

Strategy

Our entire strategy was centered on enhancing the McEwan brand. The idea was to develop an identity that would effectively portray the building company’s ability to create high-end homes. This included a series of tactics that ultimately catapulted the McEwan image from upper level to luxury home builder. Updates to the logo and a complete photography overhaul kicked-off the rebrand, extensive design and digital marketing efforts followed to boost reach and maintain brand consistency across all platforms.

Branding

We started by revisiting the logo, which set a new color palette into motion. The next challenge was to create an experience that was superior to that of all the other custom home builders. By translating a consistent high end design language throughout all the customer touch points we achieved a consistent brand message. This consistency is critical so whether you came to a home show or getting a quote, McEwan brand is viewed as “top of the mark”.

Responsive Web Design

Cultivating the high-end appeal necessary for a luxury home builder requires special attention and meticulous execution in designing and developing a site that has it all. The McEwan site needed to offer users an experience unlike any other – appealing to the visual sense with an outstanding presentation of their work while guiding users through the sales funnel to conversion. Our team created a killer site that delivered on this need. The new site has contributed greatly to the success of our campaign that has established McEwan Custom Homes as one of Utah’s leading luxury home builders.

Get Results

Solid onsite SEO and online community outreach generated outstanding marketing results for the McEwan campaign. The builder’s fresh branding and new site shot to the number one spot for multiple high search volume keywords, and hasn’t budged since. McEwan now stands in the spot it deserves among searches for multiple keywords surrounding Utah custom homebuilders.

Strategy

Our entire strategy was centered on enhancing the McEwan brand. The idea was to develop an identity that would effectively portray the building company’s ability to create high-end homes. This included a series of tactics that ultimately catapulted the McEwan image from upper level to luxury home builder. Updates to the logo and a complete photography overhaul kicked-off the rebrand, extensive design and digital marketing efforts followed to boost reach and maintain brand consistency across all platforms.

Branding

We started by revisiting the logo, which set a new color palette into motion. The next challenge was to create an experience that was superior to that of all the other custom home builders. By translating a consistent high end design language throughout all the customer touch points we achieved a consistent brand message. This consistency is critical so whether you came to a home show or getting a quote, McEwan brand is viewed as “top of the mark”.

Responsive Web Design

Cultivating the high-end appeal necessary for a luxury home builder requires special attention and meticulous execution in designing and developing a site that has it all. The McEwan site needed to offer users an experience unlike any other – appealing to the visual sense with an outstanding presentation of their work while guiding users through the sales funnel to conversion. Our team created a killer site that delivered on this need. The new site has contributed greatly to the success of our campaign that has established McEwan Custom Homes as one of Utah’s leading luxury home builders.

Get Results

Solid onsite SEO and online community outreach generated outstanding marketing results for the McEwan campaign. The builder’s fresh branding and new site shot to the number one spot for multiple high search volume keywords, and hasn’t budged since. McEwan now stands in the spot it deserves among searches for multiple keywords surrounding Utah custom homebuilders.

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