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Highland Custom Homes
STRATEGY & BRANDING
RESPONSIVE WEB
SEO MARKETING
VIEW PROJECT

The American Dream Customized

Occasionally, a client walks through the door with a product so beautiful that it makes our job easy. Highland Custom Homes is that client. The quality and attention to detail that goes into every home is immediately apparent. The team at HCH wanted a responsive website to spotlight their work and a marketing strategy to garner the attention they deserve.

Creating a Strategy

Highland Custom Homes needed a way to showcase their beautiful designs online and gain exposure to potential buyers. Our first job was to determine exactly who HCH's target audience really was, the most effective way to reach them, and the best methods to keep them engaged.

Defining the Brand

HCH was using an outdated logo. It had garnered some brand recognition, however, so we decided to give it a light update but keep the overall aesthetic. We created an overall tone for the brand, as well — one that reflected the company culture and helped convey what the HCH brand was all about.

Responsive Web Design

The site seemed to build itself. From the drone video that kicks off the desktop experience to the mobile app, we chose to focus on visual elements to drive the site. We felt this worked best to showcase the design of the homes while creating the most impact for the user.

Powerful Digital Marketing

A great brand and a beautiful website don't mean much if potential clients can't find them. We increased Highland Custom Homes' traffic significantly through the strategic use search engine marketing, pay-per-click marketing, and re-marketing banner programs.

Creating a Strategy

Highland Custom Homes needed a way to showcase their beautiful designs online and gain exposure to potential buyers. Our first job was to determine exactly who HCH's target audience really was, the most effective way to reach them, and the best methods to keep them engaged.

Defining the Brand

HCH was using an outdated logo. It had garnered some brand recognition, however, so we decided to give it a light update but keep the overall aesthetic. We created an overall tone for the brand, as well — one that reflected the company culture and helped convey what the HCH brand was all about.

Responsive Web Design

The site seemed to build itself. From the drone video that kicks off the desktop experience to the mobile app, we chose to focus on visual elements to drive the site. We felt this worked best to showcase the design of the homes while creating the most impact for the user.

Powerful Digital Marketing

A great brand and a beautiful website don't mean much if potential clients can't find them. We increased Highland Custom Homes' traffic significantly through the strategic use search engine marketing, pay-per-click marketing, and re-marketing banner programs.

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