Effective PPC management is an essential component of every successful online marketing campaign. A pay-per-click program begins providing traffic and data immediately, which provides valuable insights into how to reach and engage your audience. As your marketing efforts continue and traffic ramps up, your PPC program serves as a perfect complement to your SEO program, driving traffic and helping to improve your organic search position.
Our paid search strategies include targeting both high search volume keywords and long-tail phrases. We manage your PPC campaigns in Google AdWords, Bing Ads, and Amazon Ads. We are masters at decreasing your Cost Per Acquisition (CPA) and increasing your conversions. Using attribution modeling we constantly fine tune your campaign using A/B testing, automated rules, and negative keywords. We target consumers based on the device they’re using, location, interests, and more.
Our Utah PPC marketing gurus break paid search down into four categories: search, display, remarketing, and Google shopping (product listing ads). The most popular ad type is the search network. When a user searches a keyword term, search network ads appear above the organic search engine results and in a column on the right side of the screen. These are PPC ads.
The beauty of PPC is that it provides instant traffic. You don’t have to go through the process of gaining first page exposure as you would with SEO. It’s perfect for promoting upcoming events or promotions, and serves as an excellent tool for testing which keyword terms convert best. However, PPC is only temporary. Your brand is renting short-term real estate from the search engine. When combined with a solid SEO strategy, PPC search ads offer an awesome opportunity to gain optimal search exposure.
PPC display ads are visible on third party or external websites within the search engine’s network. For example, if an online retailer is selling custom Native American jewelry, the ads can be tailored to be displayed only on sites with relevant themes of fashion and clothing. The Display network generates a large amount of exposure and impressions thanks to its massive audience size. Diversifying your PPC strategy is ideal for both the search and display networks.
A morning commute lined with random billboards might leave you wondering how a marketer can track the effectiveness of ongoing campaigns. As a team of data-driven, online marketing buffs, we know it can’t be easy to gather and report accurate results this way. This brings us to one of the many things we love about our marketing platform — accurate result tracking. Search engines make it easy to track results from online billboards via remarketing ads.
So what exactly is a remarketing ad? To make it simple, we’ll use a titanium camp spork as an example. After browsing an online selection of titanium camp sporks and clicking on your favorite one, you may notice that ads for those same sporks follow you as you navigate away from the shopping site and continue your regular browsing activities. This is remarketing – an amazing tool for branding and conversion optimization. Not only is this form of advertising bottom-line-friendly, but it also offers a unique opportunity to recapture consumers who have already visited your site and have become familiar with your product.
Want a quality, trackable version of the billboards you see during your morning commute? Remarketing with graphic and text ads is your solution.
These Google shopping ads are the e-commerce way of getting product ads displayed as images in search results. You can display your pricing and reviews on a piece of prime search engine real estate, so users can see a quality and price comparison right off the bat. It’s ideal for bringing in highly qualified consumers who are already interested in the product/service you have to offer.
See what our Utah PPC marketing team can do for you. Contact us today to receive a free quote!